Head of E-Commerce Operations & Digital Experience

Morgan McKinley; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Morgan McKinley in Hong Kong seeks a dynamic growth leader to spearhead APAC .com expansion across four pillars, driving speed and bold campaigns in growing markets.

Reporting to Digital Director, you will manage 20+ regional staff, optimize on-site conversion, product go-to-market workflows, and deliver continuous high-impact campaigns.

Experience in Retail or Consumer Brands, APAC e-commerce, and strong English with Mandarin/Korean/Japanese a plus.

Qualifications

• 10+ years in fast-paced Retail, Omnichannel, FMCG or Consumer Brands.
• Senior Manager/Associate Director level experience.
• Experience leading 10+ person cross-functional regional teams.
• APAC .com platform experience; China/Korea/Japan exposure is a plus.
• Strong English; Mandarin/Korean/Japanese a plus.

Responsibilities

• Lead regional unit of 20+ across 4 Digital Pillars: Campaign, Content Ops, UI/UX, Digital Design, Asset & Ops.
• Oversee rapid deployment of product catalogs, localized collateral, and regional merchandising with Localized Campaign Adaptation.
• Drive performance and user experience across core .com in Growing Markets; align with Global Strategic initiatives.
• Propel Go-to-Market readiness and digital execution, optimizing campaigns and conversion across APAC.

Skills

People leadership

Digital marketing strategy

UI/UX

A/B testing

Campaign management

Agile methodologies

Tools

Figma

CMS/PIM tools

Google Analytics

Job description

Our client is actively expanding across APAC markets, prioritize speed, continuous campaign execution, and bold commercial moves.

Looking for a dynamic growth leader and change agent, not an caretaker who prefers the comfort of a slow-moving enterprise setup.

Reporting to the Digital Director, you will spearhead the expansion of regional .com platforms. Lead four specialized pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver continuous high-impact campaigns across these hyper-competitive markets.

• - Lead a 20+ member regional unit across 4 Digital Pillars, covering across Campaign, Content Ops, UI/UX, Digital Design, Asset & Ops.
• Commercial Campaign Engine: Proactively and strategically ideate and launch localized digital activations to capture high-velocity retail cycles across APAC;
• - Agile Process Architecture: Challenge traditional workflows, dismantle operational friction, and foster an agile, fail-fast culture capable of handling rapid campaign volume.

2. Regional .com & APAC Market Scaling

• - Take ownership of performance and user experience across core .com, tailored to consumer behaviors, especially in Growing Markets.
• - Serve as the strong regional voice on Global Strategic Alignment.

3. Go-to-Market Readiness & Digital Execution

• - Oversee the rapid deployment of product catalogues, localized promotional collateral, and regional merchandising updates with Localized Campaign Adaptation.

4. Experience Optimization & Journey Architecture

• Conversion Rate Elevation: Drive regional UI/UX standards, optimizing checkout flows, regional payment method integrations, and on-site navigation.
• Experimentation & Insights: Implement structured A/B testing and usability frameworks to continuously refine the digital funnel using real-time consumer data.

Candidate Profile & Requirements

• - 10+ years in fast-paced Retail, Omnichannel, FMCG or Consumer Brands. Currently at Senior Manager/ Associate Director level. Track record in scale-up or mid-sized growth environments, rather than steady-state corporate environments.
• - Track record in managing a medium of large size teams (10+ people) across pillars including Campaign, Content Ops, UI/UX, Digital Design, Asset & Ops.
• - Hands-on experience managing APAC .com platforms, localized digital ecosystems, and e-commerce campaigns (possess China, South Korea, and/or Japan market experience is a plus).
• - Experience managing sizeable cross-functional regional teams within a matrix organization.
• - Entrepreneurial Drive, a distinct "Driver & Changer" DNA—results-oriented, proactive, resilient, and passionate about building scalable frameworks in a high-growth environment.
• - Strong understanding of modern CMS/PIM tools, design tools (e.g., Figma) localized digital marketing channels, customer conversion tracking and asset management workflows.
• - Excellent in English. Capability in Mandarin, Korean, or Japanese is a plus.