APAC Digital Growth Lead — Performance & Strategy

On Hong Kong Limited; Hong Kong; On-site; HKD 900,000 - 1,350,000; Full time

Job summary

On Hong Kong Limited is seeking a Senior Lead - Digital Marketing to orchestrate APAC digital media strategy and cross-channel planning, spanning paid search, social, display, and programmatic to drive brand and online revenue.

You will lead budgets, pacing, forecasts, and agency delivery, partner with Finance, and push local enablement and test-and-learn roadmaps across markets, joining a fast-moving, data-driven team.

Qualifications

• Proven experience leading cross-channel digital media planning and strategy across the APAC region
• Deep understanding of regional platform ecosystems and local consumer behaviors
• Experience driving weekly commercial trading cadences, analyzing media performance against sales targets, and reallocating budgets dynamically
• Track record of managing local agency execution, SLA compliance, and operational alignment across assigned sub-markets

Responsibilities

• Lead annual and quarterly cross-channel digital media planning for APAC, integrating brand, performance, and e-commerce media touchpoints.
• Manage budget allocation, phasing, weekly pacing, and forecasting across paid search, paid social, display, programmatic, and localized digital channels.
• Partner with Finance and Procurement to monitor media spend efficiency and agency deliverables across assigned sub-markets.
• Drive weekly commercial trading cadence, analyzing digital media performance against regional sales targets and reallocating budget to high-performing channels.
• Oversee agency execution across the markets, ensuring campaigns are deployed flawlessly and aligned with regional priorities.
• Bridge brand awareness initiatives with always-on performance capture to optimize lower-funnel acquisition metrics.
• Digital Maturity & Local Enablement: assess market-specific digital capability gaps and drive implementation of localized MarTech tools, measurement frameworks, and attribution models.
• Establish structured test-and-learn roadmaps across localized platforms to unlock new growth channels.
• Share best practices and campaign learnings across markets to elevate overall digital marketing effectiveness.

Job description

On Hong Kong Limited is seeking a Senior Lead - Digital Marketing to orchestrate APAC digital media strategy and cross-channel planning, spanning paid search, social, display, and programmatic to drive brand and online revenue.

You will lead budgets, pacing, forecasts, and agency delivery, partner with Finance, and push local enablement and test-and-learn roadmaps across markets, joining a fast-moving, data-driven team.