Asia eCommerce Director

Partners Consulting; Hong Kong; On-site; HKD 1,200,000 - 2,100,000; Full time

Job summary

Partners Consulting seeks a strategic ecommerce leader to shape the digital and omnichannel journey for a premium lifestyle brand across China and Rest of Asia Pacific. You will own ecommerce strategy, drive brand equity, and manage P&L across multiple platforms and regions.

You’ll lead a high-performing team, build scalable ecommerce models, and guide technology roadmaps while preserving brand equity in diverse markets. This role offers significant growth and regional impact.

Qualifications

• Requires 12+ years in Asia digital marketing and/or ecommerce with a global consumer brand.
• Experience building and scaling ecommerce models across owned and third-party platforms (brand.com, Tmall, Momo, Rakuten, Lazada, Shopee, Amazon).
• Strong ability to lead high-performing teams through growth and complexity, data-driven decision making.

Responsibilities

• Develop and execute ecommerce strategy across China and Rest of Asia Pacific.
• Deliver P&L results, own budgets, and drive revenue across channels and platforms.
• Lead and develop a high-performing ecommerce team and scale business models and technology roadmap.

Skills

Strategic ecommerce leadership

Digital marketing strategy

P&L management

Team leadership

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Tableau/Power BI

Job description

The Opportunity

One of the world's most respected premium lifestyle brands is investing significantly in their digital and ecommerce capabilities across Asia. As they elevate the omnichannel journey for their discerning customers, they're seeking a strategic leader to define and drive ecommerce excellence across two of their most complex markets: China and Rest of Asia Pacific. It's an exciting time to shape the digital future of a brand with real equity and presence.

The Role

Reporting into the Head for the region, you'll own the ecommerce strategy across China and Rest of Asia Pacific, ensuring commercial success while preserving brand essence and equity. Your accountabilities include:

• Develop and execute marketing, digital sales and brand strategies across brand.com, major ecommerce platforms across North Asia (Tmall, Momo, Rakuten), Southeast Asia (Lazada, Shopee) and global marketplaces, navigating the distinctive dynamics of each region
• Deliver P&L results against established KPIs; own annual budgets and drive revenue maximisation across all channels and platforms
• Build and scale eCommerce business models, develop the technology roadmap, and own global project rollouts—prioritising initiatives that drive both sales and consumer engagement
• Lead and develop a mature, high-performing team; cultivate excellence, support business delivery and drive their personal growth

The Ideal Candidate

You're degree qualified with at least 12 years of Asia digital marketing and/or ecommerce experience with a global consumer brand. You've built and scaled eCommerce business models across owned channels (brand.com) and multiple third-party platforms including Tmall, Momo, Rakuten, Lazada, Shopee, Amazon and similar regional/global players. You understand the distinctive nuances of China versus broader Asia Pacific—and know how to navigate them simultaneously. You stay attuned to digital trends, combine sharp commercial acumen with creative thinking, and lead decisions with data. Most importantly, you've proven your ability to build and lead high-performing teams through growth and complexity.