AIGC Content Lead — Creative Strategy & AI Automation

PressLogic Limited; Hong Kong; On-site; HKD 360,000 - 720,000; Full time

Job summary

PressLogic Limited seeks a creative lead to fuse storytelling with brand judgement and hands-on AI building. You will drive content quality across Chinese and Western markets, guiding the editorial standard and production pipeline from ideation through distribution.

The role requires strong portfolio, ownership of projects, and practical AI-native production experience. English and Chinese collaboration is essential, with a focus on delivering impactful, original content and measurable outcomes.

Qualifications

• Bachelor’s degree and demonstrated professional delivery in content, creative, production or brand work.
• Portfolio showing strong creative judgement, storytelling and brand execution with measurable outcomes.
• Practical AI-native production experience: shipped content and built repeatable workflows.

Responsibilities

• Set creative direction: turn audience insights, brand positioning and campaign objectives into distinctive concepts, stories and formats.
• Design and improve the full production pipeline: ideation, scripting, image and video creation, editing, adaptation, distribution and performance analysis.
• Build and test workflows with engineers to develop reusable agents and production systems using BuzzVideo MCP capabilities.
• Review, measure and lead delivery with human checks for accuracy, IP and privacy.
• Lead cross-functional projects and provide clear creative feedback.

Skills

Storytelling

Brand judgement

Editorial direction

AI tooling

Education

Bachelor's degree

Tools

BuzzVideo MCP

Job description

Combine storytelling and brand judgement with hands-on AI building. Improve content quality and output without sacrificing originality, accuracy or relevance.

Across Chinese and Western markets, co-create agents for marketing, creative and branding with our in-house BuzzVideo MCP (Model Context Protocol), system workflows and technical support. AIGC means AI-generated content; its value depends on quality and usefulness.

What you will do

Set creative direction: turn audience insights, brand positioning and campaign objectives into distinctive concepts, stories and formats. Own the editorial and creative standard, not just the volume of assets produced.

Design and improve the full production pipeline: ideation, scripting, image and video creation, editing, adaptation, distribution and performance analysis. Localize ideas for Chinese and Western audiences rather than merely translate copy.

Build the production system

Build and test workflows yourself, then partner with engineers to develop reusable agents and production systems using the available BuzzVideo MCP capabilities and existing infrastructure. Define requirements, test outputs and make clear where human decisions belong.

Create reusable briefs, templates, evaluation rubrics and review processes without flattening every brand into the same style. Document what works so the team can repeat and improve it.

Review, measure and lead delivery

Introduce human review for factual accuracy, brand suitability, intellectual property and usage rights, likeness and consent, and privacy. Make source and approval checks part of production, not an afterthought.

Measure throughput, quality, elapsed time, cost, human rework and campaign results together. Validate repurposing of existing videos, podcasts, interviews or content assets. Learn from audience feedback and failed experiments.

Lead cross-functional projects, give clear creative feedback and balance experimentation with accountable delivery.

What you bring

A bachelor’s degree and demonstrated professional delivery in content, creative, production or brand work, with ownership of projects or a team. We assess creative quality and responsibility, not a fixed tenure threshold.

A portfolio showing strong creative judgement, storytelling and brand execution, with evidence of your personal ownership and measurable audience or campaign outcomes.

Practical AI-native production experience: you have shipped content and built repeatable workflows, not only collected tools or written prompts. You can explain where AI improved the work and where it failed.

The ability to collaborate with engineers on requirements, integrations and evaluation. Coding can help, but full software engineering expertise is not required; creative ownership is essential.

Working proficiency in English and Chinese for cross-market collaboration and content review, plus sensitivity to cultural context, platform conventions and brand voice.

Our culture and platform

Bring energy, ambition and passion. Be a self-driver: spot a real problem, experiment and bring back a better way - wait for a task list. Use AI in your daily workflow and demonstrate improvement through finished work, not tool lists or subscriptions.

Learn by doing, show your work, seek feedback and share useful methods with colleagues. Think globally, across Chinese and Western markets. PressLogic provides real business and creative challenges, existing workflows and technical collaboration; bring initiative, judgement and high standards. Exceptional professional work and ownership matter more than title or tenure.

Our bold vision is to promote Next-Gen Marketing utilising Social Media, AI and Data.

We are a global ad-tech ecosystem group, comprising over 200 talents across 7 regions. Our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions are united by our shared goal to lead the way in ad-tech innovation and drive maximum client impact.

Across its social media accounts & websites, PressLogic accumulates over 20 million followers and subscribers, and over 500 million monthly content impressions.

The unprecedented growth of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million.

Our bold vision is to promote Next-Gen Marketing utilising Social Media, AI and Data.

We are a global ad-tech ecosystem group, comprising over 200 talents across 7 regions. Our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions are united by our shared goal to lead the way in ad-tech innovation and drive maximum client impact.

Across its social media accounts & websites, PressLogic accumulates over 20 million followers and subscribers, and over 500 million monthly content impressions.

The unprecedented growth of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million.