Business Lead, XHS & EchoMaker

PressLogic Limited; Hong Kong; On-site; HKD 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Annual leave

Medical insurance

Other benefits

Job summary

PressLogic Limited is seeking a General Manager to own the XHS business P&L, drive revenue, margin and client growth from Hong Kong while expanding into Taiwan and Southeast Asia. You will also lead EchoMaker development, grow the creator network, and ensure campaigns comply with platform rules.

You will manage a cross-border team across Hong Kong, Shenzhen and Taiwan, set weekly targets, partner with marketing and product to optimize results, and report directly to group leadership.

Qualifications

• 8+ years in digital marketing, agency or media, including at least 3 years running a business unit or P&L.
• Fluent in Cantonese, Mandarin and English.

Responsibilities

• Own the XHS business P&L: revenue, gross margin and client growth.
• Lead EchoMaker roadmap and commercial results in HK and Taiwan.
• Build and lead cross-border teams across HK, Shenzhen, Taiwan and Southeast Asia.
• Ensure campaigns follow XHS rules and policies.

Skills

XHS Marketing

P&L Management

Cross-border Leadership

Data-driven

Tools

AI Tools

Job description

Location: Hong Kong (regular travel to Shenzhen and Taiwan)

Reports to: Group leadership

Type: Full-time

Salary: Base salary + performance bonus tied to business P&L

About PressLogic

PressLogic is a data-driven marketing solutions company headquartered in Hong Kong, with teams in Shenzhen and Taiwan. We run our own media brands, including HolidaySmart, TOPBeauty and NEXTVIBE, along with creator communities and in-house marketing technology such as MediaLens and ChatBooster. Our clients don't buy single posts from us. They buy full-funnel results, planned with our Inception Marketing approach on Meta.

The opportunity

Hong Kong brands want to reach customers on Xiaohongshu (XHS / RedNote): mainland visitors, and new generation Hong Kong shoppers who search XHS before they buy. Meta reaches Hong Kong residents; XHS reaches everyone else. Very few agencies in Hong Kong can run both channels as one funnel, measured with one set of data. We plan to become that agency.

Alongside this, EchoMaker is our creator (KOL/KOC) campaign platform. Brands launch campaigns, creators apply, and we match, verify and report on results. We are now growing it into a self-serve creator and affiliate platform across Asia.

You will build and lead both businesses from Hong Kong, as the general manager who owns the plan, the team and the numbers.

Build the XHS business

Own the XHS business P&L: revenue, gross margin and client growth.

Set up and manage our partnerships with official XHS agencies (聚光 ads and 蒲公英 creator collaborations). Negotiate commercial terms, rebates and client protection.

Package and sell XHS services, including our flagship Meta + XHS dual-funnel offer, to Hong Kong brands in beauty, medical aesthetics, F&B, retail and travel.

Launch and grow our own media brands on XHS so we hold our own audience, not just client accounts.

Make sure every campaign follows XHS commercial content rules and advertising policies.

Lead EchoMaker

Own the EchoMaker roadmap and commercial results in Hong Kong and Taiwan, working with our product and data teams.

Grow our creator network across Hong Kong, Taiwan, Singapore and Malaysia, including an XHS creator database.

Turn existing brand clients into repeat creator campaign clients, and move suitable clients onto self-serve.

Track and improve the core metrics: creator sign-ups, campaign volume, gross margin and client retention.

Build and lead the team

Hire and manage a cross-border team: XHS content editors and creator operations in Shenzhen, account and sales staff in Hong Kong, and creator scouts in Taiwan and Southeast Asia.

Set clear weekly targets, run regular performance reviews, and keep progress visible to leadership.

Work closely with our Meta media-buying team so clients get one plan and one report.

Use AI tools in daily work and push the team to do the same.

What you bring

8+ years in digital marketing, agency or media, including at least 3 years running a business unit, a client portfolio or a P&L.

Hands‑on experience with Xiaohongshu marketing: KOL/KOC seeding, 蒲公英 and 聚光. Experience with Douyin or other mainland platforms is a plus.

A track record of selling to and growing brand clients in Hong Kong.

Experience managing teams across Hong Kong and mainland China.

Comfortable with data. You read campaign numbers, find the problem and act on it.

Fluent in Cantonese, Mandarin and English. You can review Simplified Chinese XHS content for tone and quality.

A builder's mindset. You are happy to set up processes, pricing and partnerships from scratch.

Nice to have

Experience in influencer marketing platforms, creator networks or affiliate marketing.

Knowledge of Meta advertising and full-funnel campaign planning.

An existing network of XHS agencies, creators or MCNs.

Experience with the beauty, medical aesthetics or travel industries.

What we offer

Full ownership of two growth businesses, with direct access to group leadership.

A performance bonus linked to the results you deliver.

Our own media brands, creator communities and marketing technology to build on.

A regional role across Hong Kong, mainland China, Taiwan and Southeast Asia.

Benefits: annual leave, medical insurance, other benefits

Our bold vision is to promote Next-Gen Marketing utilising Social Media, AI and Data.

We are a global ad-tech ecosystem group, comprising over 200 talents across 7 regions. Our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions are united by our shared goal to lead the way in ad-tech innovation and drive maximum client impact.

Across its social media accounts & websites, PressLogic accumulates over 20 million followers and subscribers, and over 500 million monthly content impressions.

The unprecedented growth of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million.

Our bold vision is to promote Next-Gen Marketing utilising Social Media, AI and Data.

We are a global ad-tech ecosystem group, comprising over 200 talents across 7 regions. Our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions are united by our shared goal to lead the way in ad-tech innovation and drive maximum client impact.

Across its social media accounts & websites, PressLogic accumulates over 20 million followers and subscribers, and over 500 million monthly content impressions.

The unprecedented growth of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million.

Our bold vision is to promote Next-Gen Marketing utilising Social Media, AI and Data.

We are a global ad-tech ecosystem group, comprising over 200 talents across 7 regions. Our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions are united by our shared goal to lead the way in ad-tech innovation and drive maximum client impact.

Across its social media accounts & websites, PressLogic accumulates over 20 million followers and subscribers, and over 500 million monthly content impressions.

The unprecedented growth of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million.