Account Manager / Senior Account Manager (Advertising)

IPG Mediabrands; Hong Kong; On-site; HKD 320,000 - 480,000; Full time

Benefits offered by this job

5-day work week

Medical insurance

Life insurance

Job summary

IPG Mediabrands in Hong Kong is seeking an Account Manager to drive client relationships and ensure timely delivery of creative work while achieving commercial success for both client and agency. You will lead client calls, plan campaigns, brief creative teams, and monitor project timelines to ensure on-brief results and profitability, working closely with the delivery and creative teams in Quarry Bay.

Location: Quarry Bay, Hong Kong.

Qualifications

• Build and maintain good client relationships
• Participate actively in client calls and meetings
• Plan and progress account activity
• Analyse clients’ marketing plans and advise accordingly
• Gather feedback from the client on campaign work to build satisfaction

Responsibilities

• Develop ideas briefs and brief creative teams
• Critique creative work and ensure it matches the brief and regulatory requirements
• Present and sell ideas to clients on accounts you manage
• Manage project timelines and communicate deadlines to senior team
• Raise opportunities to improve agency process and profitability

Job description

We invite dedicated professionals to join our team in the role of an Account Manager. An Account Manager has primary responsibility for the management of their accounts. You will focus on the accurate and timely delivery of creative work, ensuring commercial success for both client and agency. This is the ideal role for someone who is motivated and talented in building client relationships.

Some responsibilities include, but are not limited to:

Client Relationships

• Build and maintain good client relationships
• Participate actively in client calls and run and control client meetings e.g. take a central role in discussions on specific materials you are responsible for
• Meet regularly with clients’ team to plan and progress account activity
• Analyse clients’ marketing and social content plans and advise accordingly
• Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries
• Utilise your experience to respond to situations
• Plan and conduct desktop and field market research
• Develop an understanding of marketing strategies and tactics that will be appropriate and effective for your clients
• Develop an understanding of why creative work has been developed and its relevance to a client’s strategy

Creative

• Develop ideas briefs, feeding in research / account / marketing knowledge
• Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client’s requirements
• Critique creative work and provide evidence-based opinions
• Ensure that the creative output matches the client’s brief and Agency’s standards, as well being compliant with all the necessary legal and regulatory requirements
• Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis
• Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief
• Champion and demonstrate passion for the creative output

Delivery

• Demonstrate organisational and time management skills to effectively manage work requirements
• Ensure senior team members are aware of all critical client deadlines to enable them to support you in prioritising work
• Take client briefs for assigned projects and draft communications proposals for approval
• Take ownership of all accounts within your portfolio, referring upwards when necessary / appropriate
• Brief appropriate agency personnel on assigned projects
• Review project timeline, monitor progress against timetables and effect timely delivery
• Create and maintain resource/reference files to assist agency team on assigned projects in conjunction with Account Executives / Managers
• Take client feedback throughout the development process and act as an intermediary between client and agency throughout the sign-off process
• Ensure that both internal and external stakeholders involved in projects are informed of all developments, including time, budget and delivery issues, at every stage of the sign-off process
• Identify opportunities to improve agency process and optimise profitability

Location: Quarry Bay, Hong Kong

We offer a 5-day work of week, group medical & life insurance coverage. Interested parties please send your application letter and resume with current and expected salary by clicking the "Apply Now" button.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.