Retail Sales jobs in United States

The Marketing Director is responsible for shaping and executing the 360 marketing strategy to drive brand growth and achieve business objectives. This high-profile role involves leading a diverse team, managing multi-million-pound budgets, and ensuring a seamless consumer experience across all touchpoints. The Marketing Director will work closely with internal and external stakeholders to deliver integrated marketing campaigns that build brand equity and drive sales.

• Develop and implement a regional marketing strategy focused on the UK&I consumer that supports brand objectives, including net/retail sales, operating profit, market rank/share, and category objectives.
• Align and integrate the marketing calendar and consumer engagement activities across all media (digital and non-digital) to deliver an integrated 360 consumer journey.
• Drive performance-based marketing, developing clear strategies to recruit and retain consumers, implementing those across all consumer touch points, with a test & learn mindset to inform strategic planning and execution.

• Lead, build, and motivate a large team across various marketing functions, including product marketing, trade marketing, communications, CRM and media planning.
• Inspire and motivate wider brand team across different functions, providing clear direction on the marketing strategy and insights on the consumer.
• Provide growth opportunities and development to maximize team performance.
• Empower the team to collaborate with the wide brand teams and centers of excellence to foster an integrated approach to brand activations and implement marketing programs effectively.

• Define and execute the brand's consumer engagement and communication strategy, including social media, CRM, and content strategy.
• Develop and execute innovative ideas across multiple touch points to enhance consumer experience both in-store and online.

• Manage the marketing budget, applying zero-based budgeting principles to develop programs in line with strategic imperatives.
• Ensure accurate forecasting and allocation of budget expenses to match objectives with appropriate resources.

• Partner closely with internal stakeholders (sales, online, PR & comms, artistry, finance teams) and external partners (media and creative agencies, suppliers) to deliver the brand's objectives.
• Establish collaborative partnerships with global and regional teams to ensure alignment and excellence in execution across all consumer touchpoints.

• Leverage consumer and category analytics to drive marketing relevance and optimise media ROI.
• Provide accurate key sales data and insights to inform strategic business decisions.

• Strong brand building experience, ideally across different categories/types of consumers/brands.
• Strong understanding of beauty and current/upcoming trends.
• Extensive experience in 360 Marketing, with exposure to product, consumer engagement, media and CRM.
• Clear knowledge of the consumer target, their emotional and functional needs and be able to articulate it across global and local stakeholders.
• Proven leadership and team development skills.
• Strong functional expertise in consumer goods and/or retail.
• Exceptional analytical skills with the ability to solve unstructured problems with a structured and hypothesis-driven approach.
• Strong presentation skills, both verbal and written.