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Proactive Personnel - Wolverhampton
A transportation company in the UK is seeking an Owned Channel Lead. You will optimize customer engagement through various channels. Responsibilities include executing marketing strategies, managing CRM, and overseeing community engagement. Ideal candidates will have over 5 years of experience in marketing leadership roles, a strong data-driven mindset, and the ability to strategize across multiple platforms. The role offers great benefits and opportunities for professional development.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as an Owned Channel Lead.
Be part of the movement - and play your part.
As Owned Channels Lead, you will own and elevate DFDS’s direct relationship with our audiences across every stage of the customer lifecycle. You will combine strategic vision with hands‑on leadership to transform owned and earned channels into high‑performing growth engines - building loyalty, driving demand, and strengthening DFDS’s reputation across passenger and B2B markets. Working at the intersection of data, storytelling, and orchestration, you will ensure every touchpoint delivers consistent, measurable impact.
You are a strategic and commercially minded marketing leader with deep expertise across CRM, email, social, and community channels. You bring a strong lifecycle and ABM orchestration mindset, understanding how to connect content, data, and channels to influence customers at every stage of their journey.
You are a confident leader in marketing automation, deliverability, and data stewardship, with the ability to turn complex datasets into meaningful, personalised experiences at scale. You have a proven track record of harmonising complex content calendars across owned and earned channels, ensuring consistent storytelling and measurable impact.
With experience shaping PR strategies and integrating earned media into wider channel plans, you excel at building alignment across teams and functions. You are an effective stakeholder manager who thrives in collaborative environments, and with 5+ years in a leadership role within owned, lifecycle, or engagement marketing, you consistently deliver results that drive engagement, conversion, and long‑term value.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Join the movement and grow with us.
Now about what we can give you. You'll be able to access some fantastic benefits such as :
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.