puestos de Online Marketing Manager en Gran Bretaña

Job Description

Paid Social Media Manager

Location: Bupa Place, Salford Quays M50 3SP – hybrid, 2 days per week in the office

Type: Permanent, Full time 37.5 hours/week

Salary: £51,700 - £64,600 depending on experience + 10% Bonus

We consider all types of flexibility wherever possible, including locations, hours, and working patterns.

We make health happen

Brilliant opportunity for an experienced, strategic (yet hands-on) Paid Social Media Manager to create and drive our digital marketing strategy and delivery roadmap across all social media channels.

Working to achieve targets alongside multiple stakeholders, with the support of your team you’ll manage relationships with internal marketing customers and external technology partners and platform owners such as Meta, LinkedIn, and more.

1. Lead the day-to-day operations of the Bupa in-house paid social media team
2. Line management of 3 direct reports
3. Shape and implement the paid social strategy to deliver performance, engagement, reach, and growth across brand and business units
4. Measure campaign performance across platforms and channels, including consumer PMI, SME Insurance, Pay as You Go healthcare, and Care Services
5. Oversee team output including administration, execution, budget management, reporting, research, analysis, and channel management
6. Optimize campaigns from awareness through conversion to generate valuable new prospects
7. Collaborate with media buying agency to ensure strategy alignment
8. Identify opportunities to drive profitable volume for all business units
9. Stay at the forefront of paid social media developments and leverage technology to improve efficiency

1. Significant experience in paid social media, preferably within a digital marketing agency
2. Proactive team management skills
3. Strong commercial mindset and numerical confidence
4. Experience delivering social media strategies for growth
5. Excellent communication skills across all levels of stakeholders
6. Proven track record of driving business growth through paid social
7. Experience working in a matrix environment
8. Knowledge of digital marketing analytics and broader tactics
9. Industry qualifications related to paid social are a plus
10. Understanding of customer trends and ability to identify opportunities

Our benefits support our people’s health and wellbeing, including mental, physical, financial, social, and environmental aspects. We promote flexible working and offer family-friendly benefits.

• 25 days holiday pro-rata, with options to buy or sell
• Private Medical Insurance
• Enhanced pension and life insurance
• Other benefits and discounts

As a health insurer and provider, our customers are our focus. We are committed to helping people live longer, healthier, happier lives and to making a better world. We value diversity and encourage applications from all backgrounds.

Bupa is a Level 2 Disability Confident Employer, committed to fair treatment and reasonable adjustments during recruitment.

Time Type: Full time

Job Area: PR, Marketing & Brand

Location: Bupa Place