Marketing Manager

AR TELEVISION NETWORK LTD; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading television network in Greater London seeks a Marketing Manager to enhance viewership and strengthen its brand. The role involves developing marketing strategies, managing promotional campaigns, and overseeing digital marketing efforts. Ideal candidates should have experience in media marketing, strong analytical skills, and the ability to handle PR activities. This is an opportunity to work closely with various teams to maximize the station's reach and engagement.

Qualifications

• Experience in developing marketing strategies for media or television.
• Strong skills in digital marketing and social media management.
• Ability to analyze audience data and market trends.

Responsibilities

• Develop and execute marketing strategies to increase viewership.
• Plan and manage promotional campaigns for TV programs.
• Oversee creation of marketing materials and manage digital efforts.
• Analyze audience data and collaborate with sales teams.
• Handle public relations activities and manage the marketing budget.

Job description

1. Develop and execute marketing strategies to increase viewership and strengthen the station’s brand.
2. Plan and manage promotional campaigns for TV programs, news segments, and special events.
3. Oversee creation of on-air promos, trailers, graphics, and other marketing materials.
4. Manage digital marketing efforts, including social media, website content, and online ad campaigns.
5. Analyze audience data, ratings, and market trends to guide marketing decisions.
6. Collaborate with sales teams to support advertising packages, sponsorships, and client promotions.
7. Handle public relations activities, including press releases, media outreach, and community events.
8. Coordinate cross-department communication with programming, news, production, and creative teams.
9. Manage the marketing budget, vendor relationships, timelines, and campaign deliverables.
10. Track campaign performance and prepare reports to evaluate effectiveness.