lavori da New Product Development in località Regno Unito

Job Description:

Please note that this is a fixed term opportunity for 6 months

A BIT ABOUT US

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

ROLE PURPOSE

This role is to lead the Amex brand strategy in the UK. The successful candidate will work in tandem with the Dentsu Creative global team to develop and implement the brand strategy and creative for the UK market. They will have a clear perspective on what will drive the UK Amex business forward - and originate and adapt to match those business needs. This is an integrated role, with the potential for a truly idea-first and channel-agnostic approach. The right candidate will feel equipped to manifest the brand strategy and creative ideas in any medium. We're looking for someone with passion and drive, with the authority and experience to challenge client assumptions and push for the most effective and creative work.

RESPONSIBILITIES

• This role is to set the strategic direction for the Amex brand in the UK across all media.
• This will involve forming strong client partnerships, helping to guide and challenge clients across all areas of the business.
• Projects will be diverse, ranging from integrated brand campaigns to consultancy projects and new product & service development. As such, this role requires someone as adept at running workshops as at briefing campaigns.
• The successful candidate will work with client services to identify and sell new business opportunities across the full suite of Dentsu Creative's offering.
• The role is at the heart of an agency team, and the right person will develop and inspire other strategists and account team members. Looking outward, it will involve partnering with, and giving direction to, Amex's interagency team - in particular with the local media agency.
• As part of the role, there will be a need to establish and manage effectiveness frameworks for campaigns, and to write case studies for the most successful.
• As well as delivering direction for the UK, there will be opportunities to inform and support the brand in other markets, and to influence the global strategy.

WHAT YOU BRING

• 10 years of experience within brand strategy from a top agency.
• Evidence of working across truly integrated campaigns on big budget clients.
• Experience within value proposition development and consultancy for NPD.
• Customer experience and management of comms plans and messaging hierarchies across complex customer journeys.
• Managing, mentoring, and developing junior talent.
• Track record of working with research partners to develop effective methodologies for research.
• Passion and drive to create brilliant work for one of the world's most iconic brands.

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Location:
London - 10 Triton Street

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Fixed Term Contract (Fixed Term)