Jobs in Wolverhampton, United Kingdom

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shrewsbury, United Kingdom

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06.06.2025

21.07.2025

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Start: ASAP

Location: Remote in UK

Role and Responsibilities:

Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.

Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.

Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.

Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.

Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.

Requirements:

Fluency in Mandarin (spoken and written) is essential

Proven experience in social listening, e-commerce review analysis, and/or market research

Strong analytical and storytelling skills

Familiarity with Chinese digital platforms