Email Marketing à United States

The Barcode Warehouse is the UK’s leading specialist provider of barcode technology, RFID, labelling and enterprise mobility solutions in the UK. The business is currently embarking on the company’s biggest and most significant transformation. Already an incredibly successful company, The Barcode Warehouse is now raising the bar and firmly establishing itself as the leading technology and software solutions provider across many sectors through significant investment in systems, infrastructure, people and a brand new purpose-built Innovation and Customer Experience centre.

With a clear vision, investment and plans to grow product categories, services, solutions and expand firmly into new markets – there has never been a better time to be a Marketing Executive at The Barcode Warehouse.

The opportunities to get stuck into projects, new initiatives, and make a real impact are endless. Supported by a hands‑on, proactive senior leadership team and surrounded by a friendly and helpful culture; the right person could have a long and rewarding career at The Barcode Warehouse.

If you are highly self‑motivated, talented and up for the challenge of growing an already well‑established business you’ll be a welcome addition to the team!

• Paid day off for your birthday
• Buy additional holidays scheme
• Additional holidays for length of service
• Employee Assistance Programme
• Company Sick Pay
• Paid day off to Volunteer
• Staff Events
• Employee Wellbeing Budget

As the Partner Marketing you will be responsible for developing and executing marketing initiatives and campaigns to support our partners’ success through collaboration with internal teams (Sales, Technology & Innovation Team, Key Account Managers) and external partners (Approved Partners).

You will work closely with these stakeholders to develop go‑to‑market strategies that drive product sales of our Approved Partners’ solutions.

You’ll also support the Head of Marketing Communications in the ongoing development of the Partner marketing strategy.

You’ll be the key contact between the Partners’ own marketing teams and our internal teams ensuring we’re maximising opportunities to drive revenue through Partner product sales.

We are seeking a charismatic and organised individual who excels in collaboration and communication. The ideal candidate will bring creative ideas and strong copywriting skills to the table as part of the wider marketing team.

Success in this role will come from strong collaboration across internal and external stakeholders and the effective alignment of both businesses’ objectives, all translating into creative and impactful marketing campaigns.

• Managing the relationships with our partners to understand their marketing strategies, plus their product development and launch roadmaps
• Responsible for budget tracking, deliverable management, and reporting on program effectiveness
• Owning the vendor marketing campaign plan for the year
• Inputting into the wider Partner marketing strategy, to include both how we work with our partners, and how our partner programme feeds into our own wider brand messaging
• Working with partners to find creative ways to put compelling messages in front of targeted audiences to promote and sell their products
• Delivery of planned and well‑coordinated multi‑channel product marketing campaigns
• Being an authority in the business as regards our partners and our promotional plans
• Aligning internal teams in the delivery of campaigns to ensure the sales process is executed as effectively as possible

• Experience of creating creative, collaborative marketing campaigns
• Experience of managing multiple stakeholder relationships
• Using CRM systems (ideally HubSpot) to design and build targeted campaigns
• Designing and copy writing email marketing campaigns
• Delivering multi‑channel campaigns (traditional and digital channels)
• Delivering effective product led promotions and marketing campaigns
• Working with sales teams to align campaigns to sales efforts

• Report creation and insight gathering through Google Analytics
• Negotiating and dealing with partners or other third parties to create collaborative marketing campaigns
• Basic SEO principals and the creation of SEO optimised content
• Creating and managing PPC campaigns
• Using a CMS and updating content on a website
• Experience in B2B marketing, ideally within the technology sector

• Confident with strong communication skills
• Ability to juggle multiple priorities
• Target driven with a desire to continuously improve
• Real team player not afraid to roll up sleeves and get stuck in
• Skills in negotiating and partner relations
• A creative thinker who knows how to engage an audience through compelling propositions and great creative
• Customer centric will the ability to put themselves in the customer’s shoes and understand their needs
• A problem‑solver who loves the challenge of designing solutions that move the business forward

We are an equal opportunities employer and disability confident committed