Digital Paid Social Specialist

KATIE LOXTON; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A family-run retail company in the UK seeks a Paid Social Executive to manage and optimize digital campaigns across multiple platforms. Responsibilities include budget management, creative asset briefing, and collaboration with various teams to improve customer acquisition and retention. The ideal candidate is analytical, creative, and experienced in paid social marketing. This role offers a competitive salary, generous holiday, and opportunities for professional development.

Benefits

Competitive salary

33 days holiday including bank holidays

Generous staff discount

Opportunities for impact and development

Innovative and friendly workplace

Qualifications

• Strong analytical skills with a data-driven approach.
• Experience managing and optimizing paid social campaigns.
• Creative writing and briefing skills.

Responsibilities

• Build and launch paid media campaigns across Meta, TikTok & Pinterest.
• Manage budgets and ensure performance.
• Collaborate with design teams for creative assets.

Skills

Analytical skills

Creativity

Experience with Facebook & Instagram

Understanding of acquisition marketing

Google Analytics knowledge

Team player attitude

Job description

THE OPPORTUNITY

Our Digital Paid Social Specialists are the driving force behind our Katie Loxton and Joma Jewellery Paid Social activity.

The successful candidate will be highly analytical with a strong understanding of Paid Social optimisation tactics and strategies. Turning insights into action and keeping up to speed with industry trends is key to success in this role.

The Paid Social Executive will work collaboratively with the wider marketing team, as well as our in‑house creative team and external agency.

This is an extremely hands on role, managing the day‑to‑day execution and optimisation of Paid campaigns, and working with the Snr Digital Marketing Manager to develop the long‑term strategy.

The role is Monday – Friday 9am‑5pm. You'll enjoy the exciting buzz of our friendly office in Banbury, Oxfordshire three times a week on average with the flexibility to work from home for the remaining two days.

BEHIND THE BRANDS

We're a family‑run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.

HOW YOU'LL CONTRIBUTE

• Build and launch paid media campaigns across Meta, TikTok & Pinterest.
• Take ownership of Paid Social budgets and ensure every pound is performing.
• A/B test creatives, targeting, bidding, and formats to drive better performance.
• Own the briefing of all Katie Loxton/Joma Jewellery Paid Social creative assets, working closely with our in‑house design team.
• Development and execution of Paid Social strategies to improve customer acquisition, retention and repeat purchase.
• Work with the Snr Digital Marketing Manager to introduce a more strategic approach to Paid Social Marketing.
• Responsible for delivering for Paid Social revenue targets and reporting on all relevant KPIs on a weekly and monthly basis.
• Support Snr Digital Marketing Manager with seasonal revenue and spend forecasting.
• Stay up to date with industry news and emerging paid channels, always thinking about how we can increase brand awareness as well as lower‑funnel ROAS drivers.
• Stay on top of platform changes, consumer behaviour, and competitor activity.
• Work with the Senior Digital Marketing Manager to create and implement a paid social marketing calendar of activity.
• Work closely with the wider marketing team to ensure traffic‑driving initiatives are being implemented to support database growth targets and integrate sign‑up initiatives.
• Work closely with content, creative, and social teams to ensure consistent messaging and amplify results.
• Work closely with the email marketing team to ensure plans are in place to deliver data capture opportunities.
• Support with other brand tasks and projects where required.
• Any other ad‑hoc duties as reasonably requested by the Company.

THE TALENT YOU'LL BRING

• Great team‑player attitude and desire to make an impact in the digital sphere for a growing Company.
• Analytical, with a flair for using data to make recommendations and implement new initiatives across paid social.
• Creative, and a strong brief writer.
• Target/KPI driven.
• Previous experience owning and managing Facebook & Instagram paid social channels including the creation and optimisation of campaigns.
• Previous experience managing other paid social channels including Pinterest and TikTok.
• Good understanding of acquisition marketing channels and awareness of other marketing channels.
• Good understanding of Google Analytics / GA4 training.
• Proven experience in a similar role, preferably within a retail environment or an agency role.

PERFECTLY PACKAGED

• A competitive salary DOE.
• 33 days holiday including bank holidays rising to 35 with length of service.
• A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal.
• Opportunities to make an impact as well as learn and develop further.
• An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal.

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don't hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts.

We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.