Website Performance Marketing Manager (In-House)

The Sleep People; United Kingdom; Remote; GBP 32,400 - 39,600; Full time

Benefits offered by this job

Company events

Company pension

Employee discount

On-site parking

Referral programme

Store discount

Job summary

A dynamic e-commerce company is seeking an experienced Website Performance Marketing Manager to oversee all paid digital marketing. The role involves managing substantial media budgets, optimising campaigns across Google Ads and Meta, and working closely with senior management to ensure marketing efficiency and profitability. This full-time position offers a competitive salary, which starts from £36,000 per year, along with various benefits and a supportive work environment.

Qualifications

• Proven experience managing significant paid media budgets in-house.
• Strong commercial mindset understanding margin.
• Hands-on expertise in Google Ads and Meta.
• Experience with Klaviyo and e-commerce email marketing.
• Confident reporting performance to senior stakeholders.

Responsibilities

• Plan, execute, optimise and report on paid digital marketing activities.
• Manage budget planning and control daily spend.
• Optimise landing pages and funnel performance.
• Report on ROAS, CAC, and contribution margin.

Skills

Google Ads

Meta (Facebook & Instagram)

Klaviyo

Commercial mindset

Performance reporting

Job description

We are looking for an experienced, hands‑on Website Performance Marketing Manager to take full ownership of all paid digital marketing across our websites.

This is not a junior role and not a strategy‑only role. You will be directly responsible for planning, executing, optimising and reporting on paid activity with clear commercial accountability.

You will work closely with senior management, e-commerce, pricing and operations to ensure marketing spend is efficient, controlled and profitable.

Key Responsibilities

• Paid Search: Google Ads & Bing Ads (Search, Shopping, PMax where appropriate)
• Paid Social: Meta (Facebook & Instagram)
• Affiliates & Referral Channels
• Email & CRM: Klaviyo campaign management, segmentation, automations and revenue attribution
• Budget planning and daily spend control
• ROAS, CAC and contribution margin management
• Landing page and funnel performance optimisation
• Attribution, reporting and insight (not vanity metrics)

What We Are Looking For:

Essential

• Proven experience managing significant paid media budgets in‑house
• Strong commercial mindset (you understand margin, not just clicks)
• Hands‑on expertise in Google Ads and Meta
• Experience with Klaviyo and e‑commerce email marketing
• Confident reporting performance to senior stakeholders
• Comfortable being fully accountable for results

Desirable

• E‑commerce or retail background
• Experience in multi‑brand or multi‑site environments
• Affiliate or partnership channel experience

What We Offer

• Competitive salary (based on experience)
• A senior, trusted role with real influence
• No agency politics — full ownership in‑house
• Clear commercial direction and decision‑making authority
• Long‑term opportunity as the business scales

Shift

• Full Time Monday to Friday
• Shift hours flexible between 6am to 6pm
• Between 40 to 42.5 hours per week
• A 45‑minute break – with 15 minutes paid by the company

Holidays

28 days paid holiday per year.

Salary

• Competitive Salary starting from £36,000 per year.
• Paid Weekly.

Benefits

• Company events
• Company pension
• Employee discount
• On‑site parking
• Referral programme
• Store discount

Ability to commute/relocate

Ossett WF5 9YA: reliably commute or plan to relocate before starting work (preferred).

Work Location

In person.

Job Types: Full‑time, Permanent

Pay: From £36,000.00 per year.

Company benefits: Company events, Company pension, Employee discount, On‑site parking, Referral programme, Store discount.