Performance Marketing Specialist

Our Media; West of England; Hybrid; GBP 28.000 - 33.000; Vollzeit

Benefits dieser Stelle

Pension contribution matched to 5%

Season ticket loan

Hybrid working pattern

25 days annual leave + holidays + Xmas

Zusammenfassung

Our Media is seeking a Performance Marketing Specialist to plan, deliver and optimise paid digital campaigns across Google Ads, Meta, Microsoft Advertising and other channels. You’ll work closely with the Creative Paid Media team to ensure efficient spend, strong ROI and continual performance improvements across multiple brands in a hybrid Bristol-based role.

The ideal candidate has hands-on paid media experience, strong analytical skills and a proactive approach to testing new strategies while

Qualifikationen

• Experience managing paid media campaigns across Google Ads, Meta and/or Microsoft Advertising.
• Strong understanding of paid media optimization, campaign performance metrics and digital marketing principles across conversion campaigns.
• Experience managing campaign budgets and monitoring spend against budgets.
• Experience optimizing campaigns for conversion, CPA and revenue metrics.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimization opportunities.
• Understanding of customer lifetime value.
• Excellent organizational and time-management skills with strong attention to detail.

Aufgaben

• Manage day-to-day operation of paid media accounts across Google Ads, Meta and Microsoft Advertising.
• Monitor campaign performance and optimise to maximise ROI and meet acquisition targets.
• Optimise CPA, revenue and conversion KPIs within budgets and marketing objectives.
• Conduct routine account health checks to ensure campaigns perform effectively.
• Manage budgets across multiple brands and report spends against allocations.
• Support launch and ongoing management of paid media for new brands and products.
• Maintain Google Merchant Centre accounts and product feeds.
• Investigate feed errors and account issues to minimise disruption.

Kenntnisse

Paid media management

Campaign optimization

Analytics

Budget management

Cross-brand collaboration

Tools

Google Ads

Meta Ads

Microsoft Advertising

Google Merchant Centre

Windsor.ai

Looker Studio

Google Analytics

Figma

Jobbeschreibung

Location: Hybrid / Colston Ave, Bristol BS1 4ST, UK
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Media
Annual Salary range:from £ 28,000.00 to £ 33,000.00

Job Title: Performance Marketing Specialist

Salary: Up to £33,000 dependent on experience

Dept: Performance, Discoverability and Monetisation (Performance)

Company description

Our Media is a leading special-interest content business, based in the buzzing, creative city of Bristol. We're home to market-leading brands in craft, science and nature, homes and music.

We help our audiences pursue their passions through highly trusted, original content – in print, video and online. Our much-loved brands include BBC Science Focus, BBC Wildlife Magazine, YourHome, Gathered, Gardens Illustrated and Homes & Antiques.

We also haveteams working with major charities, brands and membership organisations to help them tell their stories and engage audiences better – in print, video, and online.

Position

We are looking for a Performance Marketing Specialist to support the planning, delivery and optimisation of paid digital marketing campaigns across our diverse portfolio of brands. Working closely with the Creative Paid Media Exec, you'll be responsible for the day-to-day management of paid media activity across Google Ads, Meta, Microsoft Advertising and third-party channels - ensuring campaigns are delivered efficiently, budgets are managed effectively, and performance is continually optimised.

This is an ideal role for a proactive, analytical and organised marketer with experience in paid digital marketing who wants to develop their expertise across multiple brands and channels while contributing to commercial growth.

Responsibilities

Paid Media Management

• Manage the day-to-day operation of paid media accounts across Google Ads, Meta and Microsoft Advertising.
• Monitor campaign performance and carry out ongoing optimisation to maximise return on investment and deliver against acquisition targets.
• Optimise against CPA, revenue and conversion KPI’s delivering against agreed budgets and marketing objectives.
• Conduct routine account health checks to ensure campaigns are performing effectively and in line with paid media best practice.
• Manage campaign budgets across multiple brands, ensuring spend remains aligned with monthly and annual budget allocations.
• Track campaign spend against agreed budgets, identifying over or underspend and communicating recommendations to ensure marketing investment is allocated effectively.
• Support the launch and ongoing management of paid media activity across new brands, products and business initiatives.
• Monitor and maintain Google Merchant Centre accounts to ensure product feeds remain accurate, active and compliant.
• Investigate and resolve product disapprovals, feed errors and account issues to minimise disruption to campaign performance.

Affiliate and Third-Party Advertising Management

• Plan paid media activity around the annual promotional calendar, identifying appropriate brands, titles and campaigns for promotion.
• Work with the Paid Media Lead on planning and executing affiliate marketing campaigns though our affiliate partner programme
• Coordinate campaign delivery with third-party advertising partners to ensure activity is delivered accurately and on schedule.
• Support the management of external paid relationships and campaign execution.

Website & Ecommerce Support

• Upload and maintain creative assets across Brandsite following portfolio updates.
• Support the creation of landing pages and day-to-day updates across the Our Media Shop.
• Prepare and resize creative assets using Figma to meet advertising specifications across paid media channels.
• Maintain brand assets for available free placement opportunities.

Performance Reporting & Analysis

• Monitor campaign performance, identifying trends, opportunities and areas for optimisation.
• Reconcile and report monthly paid media spend by brand.
• Provide spend reports and supporting data to internal stakeholders and reporting platforms, including Windsor.ai.
• Review campaign performance against objectives and contribute insights to improve future paid media activity.
• Review and approve invoices relating to Google Ads, Meta, Microsoft Advertising, third-party partners and other paid media suppliers where required.
• Maintain accurate records of budgets, campaign activity and paid media performance.
• Work collaboratively with marketing, editorial, ecommerce, creative and customer loyalty teams to ensure paid media activity supports wider commercial and marketing objectives.

Learning & Development

• Stay up to date with paid media platform developments, digital marketing trends and industry best practice.
• Support testing of new campaign approaches, audience strategies and advertising formats.
• Take initiative in developing knowledge across paid media, ecommerce and performance marketing to continually improve campaign effectiveness.

A bit about you

• Experience managing paid media campaigns across Google Ads, Meta and/or Microsoft Advertising.
• A strong understanding of paid media optimisation, campaign performance metrics and digital marketing principles across conversion campaigns
• Experience managing campaign budgets and monitoring spend against budgets.
• Experience optimising campaigns for conversion, CPA and revenue metrics.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimisation opportunities.
• An understanding of customer lifetime value.
• Excellent organisational and time-management skills with strong attention to detail.
• Strong written and verbal communication skills.
• Confidence managing multiple campaigns and working to deadlines.
• Proactive, enthusiastic and keen to learn in a fast-paced marketing environment.
• Experience using Google Merchant Centre and managing product feeds.
• Experience using reporting platforms such as Google Analytics, Windsor.ai or Looker Studio.
• Experience creating or adapting creative assets using Figma or similar design software.
• Experience working across multiple brands or within a publishing, ecommerce or subscription business.
• An understanding of print publishing and subscription marketing.

Other information

We respect and value differences. We believe that when people from different backgrounds and with different perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn't align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles.

We’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. We have established six internal D&I network groups to help our people feel supported and included, and to provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. If there is anything we can do to make our recruitment process more accessible for you, please do let us know at [e-mail] .

Flexible and hybrid working

We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office.

Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year.

We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.

Company benefits include:

• Pension contribution matched to 5%
• Season ticket loan
• Hybrid working pattern, flexi start/finish time
• 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
• Enhanced parental leave policies
• Option to buy/sell up to 5 days holiday a year
• Social committee, regular in-house learning events
• 4x life assurance

Our values

We strongly believe that work is not just about what we achieve, but how we achieve it.We want our people to thrive and develop, and we want to effect positive change in the world.

To put that spirit at the heart of our business, we created a set of values with input from everyone here. Our values are:

• Always curious
• Be the best we can be

Apply today to take the next step in your career with Our Media!

Please note the closing date for this role is Thursday 29th October 2026, however we many close the role before the deadline, so please apply early to avoid disappointment.