Performance Marketing Manager

Cranberry Panda; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Cranberry Panda is seeking a hands-on Performance Marketing Manager to own paid acquisition with Google Search at its core and to drive growth across Meta and other channels.

You will manage significant budgets, test new ideas, and work with cross-functional teams to improve tracking and measurement in a fast-scaling consumer business.

Qualifications

• Hands-on Google Ads experience with a focus on Search.
• Experience managing meaningful performance marketing budgets.
• Strong analytical skills with attribution and tracking data.
• Commercial mindset with ROI and growth focus.

Responsibilities

• Own Google Ads (Search) campaigns and optimise performance.
• Manage Meta and other paid acquisition channels.
• Control significant budgets against growth targets.
• Analyse performance data to identify opportunities.
• Test new campaigns, audiences, and channels.
• Collaborate with creative, SEO, UX, product and data teams.
• Improve tracking, first-party data and measurement.
• Identify CRO opportunities across the customer journey.
• Oversee performance across multiple products and audiences.

Skills

Google Ads

Meta Ads Manager

Analytics

ROI & Growth

Autonomous Workstyle

Ecommerce / D2C

Job description

A fast-growing consumer business generating over £100m in annual revenue is looking for a Performance Marketing Manager to take ownership of paid acquisition and help drive its next stage of growth.

This is a hands-on performance role, with Google Search at its core. You'll manage and optimise significant paid search activity alongside Meta and other acquisition channels, with the freedom to test new ideas and identify where the next opportunities for growth could come from.

The business is already operating at significant scale but continues to grow quickly, giving you the opportunity to manage meaningful budgets while still having the autonomy and pace you'd expect from a scale-up environment.

What you'll be doing

• Taking hands-on ownership of Google Ads, with a major focus on Search
• Managing and developing Meta and other paid acquisition channels
• Managing significant budgets against commercial performance and growth targets
• Analysing performance, attribution and conversion data to identify opportunities
• Testing new campaigns, audiences, creative and emerging acquisition channels
• Working closely with creative, SEO, UX, product and data teams
• Helping improve tracking, first-party data and measurement
• Identifying CRO opportunities across the customer journey
• Managing performance across multiple products and customer audiences

What we’re looking for

• Strong, recent hands-on Google Ads experience, particularly Search
• Experience managing and optimising meaningful performance marketing budgets
• Good working knowledge of Meta Ads Manager
• Strong analytical skills and confidence working with attribution, tracking and performance data
• A commercial mindset and confidence making decisions based on ROI and growth
• Curious and proactive, with a genuine interest in testing new channels and ideas
• Comfortable taking ownership and challenging how things are currently done
• Able to work autonomously while collaborating across a wider marketing team
• Experience within eCommerce, D2C or another performance-led consumer business would be beneficial

This isn't a role where you'll simply inherit some campaigns and keep them ticking over.

You’ll have real ownership of performance, the freedom to test new ideas and the backing to invest in opportunities where the commercial case makes sense.

You’ll join a collaborative team across marketing, creative, UX, product and data, with a culture that encourages curiosity, experimentation and challenging the status quo.

For someone who loves being hands-on in the accounts but also wants the opportunity to influence the wider growth strategy, it's a great time to join.