Web Optimisation & UX/CRO Specialist

Unum UK; Dorking; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Generous bonus scheme

Healthcare Cash Plan (Level 1 funded)

Defined Contribution pension scheme

Life assurance

Private Medical Insurance

Income Protection

27 days holiday (+ 5 days optional)

Job summary

Unum UK is seeking a Web Optimisation Specialist to own the day‑to‑day performance and continuous improvement of unum.co.uk. You will drive SEO, CRO, UX and accessibility across website management, content updates and improvements to journeys.

In this hybrid role, you will collaborate with internal teams and an external agency, monitor performance, and prioritise enhancements to deliver measurable business results.

Qualifications

• Strong understanding of website optimisation principles including SEO, CRO and UX best practice.
• Experience updating website content in a CMS.
• Experience working with digital agencies or multiple stakeholders.

Responsibilities

• Maintain and update unum.co.uk content to align with brand and marketing objectives.
• Shape and implement improvements to site structure, navigation and user journeys.
• Collaborate with digital agency and internal stakeholders on website enhancements.
• Monitor site performance, analyse user behaviour and identify engagement, conversion and usability improvements.
• Apply SEO best practices and technical recommendations to improve search visibility.
• Deliver CRO initiatives including page improvements, testing and journey enhancements.
• Support backlog management and sprint planning for website developments.
• Ensure WCAG AA accessibility standards are met.
• Be the go‑to contact for website updates and troubleshooting.

Skills

Website optimisation

SEO

CRO

User experience

Analytical mindset

Stakeholder collaboration

Attention to detail

Digital marketing interest

Tools

Kontent.ai

Job description

Unum UK is seeking a Web Optimisation Specialist to own the day‑to‑day performance and continuous improvement of unum.co.uk. You will drive SEO, CRO, UX and accessibility across website management, content updates and improvements to journeys.

In this hybrid role, you will collaborate with internal teams and an external agency, monitor performance, and prioritise enhancements to deliver measurable business results.