UX Designer: Data-Driven CRO & Conversion Expert

Factory Pattern; Cheltenham; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

Factory Pattern in Cheltenham is seeking a mid‑to‑senior UX Designer to craft user‑friendly digital experiences while developing CRO skills through data‑driven optimisation and experimentation.

The role is hands‑on, focusing on designing, testing, analysing and recommending within ecommerce and lead‑generation websites. You will work with analytics, heatmaps and research to inform decisions and collaborate with a multidisciplinary team.

Qualifications

• Strong commercial experience in UX or digital product design.
• Interest in CRO and conversion‑focused design.
• Confidence creating wireframes, user journeys and interactive prototypes.
• Experience using research or data to inform design decisions.
• Understanding analytics and behavioural data.
• Familiarity with heatmaps and session recordings.
• Good understanding of responsive web design.
• Portfolio demonstrates your UX thinking, not just visuals.
• Confidence explaining thinking and evidence behind design decisions.
• Confidence communicating with clients and stakeholders.
• Experience with CRO, experimentation or A/B testing is a plus; not required.
• Experience in a digital agency is advantageous.

Responsibilities

• Lead UX activity across website, ecommerce and CRO projects.
• Analysing websites and customer journeys to identify friction and conversion opportunities.
• Conducting UX research and turning behavioural insights into practical recommendations.
• Creating user journeys, user flows, wireframes and interactive prototypes.
• Designing intuitive, conversion‑focused digital experiences in Figma.
• Using analytics, heatmaps and session recordings to understand user behaviour.
• Developing evidence‑based CRO hypotheses.
• Designing variations for A/B tests and experiments.
• Supporting planning and delivery of experimentation.
• Analysing test performance and using insights to inform design decisions.
• Carrying out UX audits and presenting clear, commercially focused recommendations.
• Working directly with clients to understand business and customer objectives.
• Presenting UX concepts, research findings and optimisation recommendations.
• Collaborating with developers, designers, project managers and digital marketing specialists.
• Supporting projects from discovery through design, development and launch, then continuing to optimise them.
• Maintaining high standards across usability, accessibility and responsive design.
• CRO is an important part of our work; develop CRO skills through UX projects.

Skills

Commercial UX experience

User behaviour data

Wireframes & interactive prototypes

Analytics & behavioural data

Responsive web design

Client & stakeholder communication

Tools

GA4

Hotjar/Clarity

A/B testing platforms

Shopify

WordPress/WooCommerce

Job description

Factory Pattern in Cheltenham is seeking a mid‑to‑senior UX Designer to craft user‑friendly digital experiences while developing CRO skills through data‑driven optimisation and experimentation.

The role is hands‑on, focusing on designing, testing, analysing and recommending within ecommerce and lead‑generation websites. You will work with analytics, heatmaps and research to inform decisions and collaborate with a multidisciplinary team.