Web Optimisation Specialist

Unum; Basingstoke; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Generous bonus scheme

Healthcare Cash Plan

Pension scheme

Private Medical Insurance and Income 6

Learning and development opportunities

27 days holiday

Job summary

Unum UK is seeking a Web Optimisation Specialist to own day-to-day performance, optimisation and continuous improvement of unum.co.uk. This hands-on role sits in Marketing and touches on website management, SEO, UX and CRO to drive measurable results.

You will maintain content accuracy, shape site structure and journeys, partner with internal teams and agencies, and ensure accessibility standards while delivering improvements that support business objectives.

Qualifications

• Experience managing and updating website content within a content management system.
• Strong understanding of website optimisation principles, including SEO, CRO and UX best practice.
• Experience implementing SEO recommendations and improving website performance.
• Attention to detail and accuracy across web content and digital journeys.
• Confidence analysing website data and performance metrics to drive improvements.

Responsibilities

• Maintain and update website content, ensuring accuracy and alignment with brand and marketing objectives.
• Evolve unum.co.uk site structure, navigation and user journeys.
• Collaborate with digital agency and internal stakeholders on enhancements.
• Monitor performance, analyse user behaviour and identify engagement opportunities.
• Implement SEO best practices and technical recommendations.
• Deliver CRO initiatives including page improvements and journey enhancements.
• Support backlog management and sprint planning for website developments.
• Ensure WCAG AA accessibility standards.
• Act as a main contact for website updates and issue troubleshooting.
• Stay current with digital marketing and UX trends.

Skills

Website optimisation

SEO

CRO

WCAG AA accessibility

Content management systems

Website analytics

Cross-functional collaboration

Stakeholder management

Headless CMS knowledge

Tools

Kontent.ai

CMS platforms

Job description

Job Posting End Date: October 01

Who are we?

We're a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we're on a collective mission to help the working world thrive.

The role

What will you be doing?

As our Web Optimisation Specialist, you'll take ownership of the day-to-day performance, optimisation and continuous improvement of unum.co.uk. Sitting within the Marketing team, you'll play a key role in ensuring our website delivers an excellent user experience, supports business objectives and remains accurate, accessible and effective. This is a hands-on role where you'll work across website management, SEO, user experience and conversion optimisation, making practical improvements that drive measurable results.

You’ll:

• Maintain and update website content, ensuring accuracy, consistency and alignment with brand and marketing objectives.
• Support the ongoing evolution of unum.co.uk, helping shape and implement improvements to site structure, navigation and user journeys.
• Partner with our digital agency and internal stakeholders to deliver website enhancements that improve customer experience and business performance.
• Monitor website performance, analyse user behaviour and identify opportunities to improve engagement, conversion and usability.
• Implement SEO best practices and technical recommendations to help improve search visibility and organic performance.
• Deliver Conversion Rate Optimisation (CRO) initiatives, including page improvements, content updates, testing activity and journey enhancements.
• Support backlog management and sprint planning, helping prioritise website developments in line with marketing objectives.
• Ensure website content and functionality meet WCAG AA accessibility standards and digital best practice requirements.
• Act as a key contact for website updates, troubleshooting issues and ensuring a consistently high-quality user experience.
• Stay up to date with digital marketing, website optimisation and user experience trends, bringing forward ideas for continuous improvement.

What will you bring?

We're looking for someone who combines strong technical capability with a passion for creating better digital experiences. You'll enjoy working with detail, solving problems and making practical website improvements that deliver measurable impact.

You’ll ideally have:

• Experience managing and updating website content within a content management system.
• A strong understanding of website optimisation principles, including SEO, CRO and user experience best practice.
• Experience implementing SEO recommendations and supporting improvements to website performance.
• Strong attention to detail, with the ability to maintain high standards of accuracy across web content and digital journeys.
• Confidence analysing website data and performance metrics to identify opportunities for improvement.
• Experience working with digital agencies or multiple stakeholders to deliver website enhancements and projects.
• Strong organisational skills, with the ability to manage multiple priorities and deliver against deadlines.
• An understanding of website accessibility standards and a commitment to creating inclusive digital experiences.
• Experience of headless CMS platforms, such as Kontent.ai, would be advantageous.
• A proactive mindset with the confidence to identify opportunities, recommend improvements and take ownership of delivery.
• Excellent communication and collaboration skills, with the ability to build strong working relationships across teams.
• A genuine interest in digital marketing, website performance and continuous improvement.

Location

Hybrid working. 3 days in office, 2 days from home. From office locations in Dorking, London or Basingstoke.

Benefits

• Generous bonus scheme
• Healthcare Cash Plan (Level 1 funded)
• Defined Contribution pension scheme
• Life assurance, Private Medical Insurance and Income Protection
• Access to remote GP services, nutrition coaching, personal training, unlimited mental health support and medical second opinions
• 27 days holiday, with the option to buy and sell up to 5 additional days (plus Bank Holidays)
• Salary sacrifice electric vehicle scheme with on-site charging facilities
• Free shuttle bus from Dorking train station
• Access to learning, development and career progression opportunities across Unum UK

Why join us?

At Unum, we've created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.

As a part of our commitment to creating an inclusive workplace, we actively encourage applications from those with disabilities and those with long-term health conditions.

If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] .

We are proud to be a Disability Confident Employer.

Company:

Unum UK