Performance Marketing Manager

Oleeo; Wimbledon; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work pattern

Head Office Wimbledon

Job summary

Oleeo is seeking a data-driven Performance Marketing Manager to own paid acquisition and the digital conversion strategy. You will lead multi-channel campaigns, primarily Google Ads and LinkedIn, to drive high-quality B2B opportunities and demo requests.

The role combines psychology, data science, and growth marketing with responsibility for the entire funnel. Based at our Wimbledon Park Head Office with a hybrid Wimbledon/home-working pattern, you will partner with the Marketing Director to

Qualifications

• Experience leading B2B paid acquisition and demand-gen programs.
• Data-driven with strong analytical skills and a track record of conversion optimization.

Responsibilities

• Plan, launch and optimise full-funnel Google Ads and LinkedIn campaigns.
• Improve site CRO and user journey from ad click to demo request.
• Manage monthly media spend, forecast budgets and shift spend to top-performing channels.
• Create dashboards to report CAC, MQL-to-SAL conversion, and pipeline revenue.
• Collaborate with design/marketing to deliver effective creative and testing.

Skills

PPC Management

Google Ads

LinkedIn Ads

SEO

CRO

Analytics

Dashboarding

Tools

G2

Capterra

Job description

We are seeking a data-driven Performance Marketing Manager to lead our digital conversion efforts and paid acquisition strategy. The role sits at the intersection of psychology, data science, and growth marketing. You will take full strategic and hands-on ownership of our multi-channel paid acquisition engine, with a sharp focus on Google Ads PPC and Paid Social (primarily LinkedIn) to drive high-quality B2B pipeline. You will manage our website and transform it into a high-performing conversion engine. You will own the entire digital journey - from the first click on a paid ad to the moment a high-value enterprise prospect requests a demo.

What will you be doing?

Mastermind the Web Experience (CRO & Strategy)

• Map the user post-click experience: Uncovering and eradicating points of friction within our lead capture forms and demo booking flows.

• Drive Technical Excellence: Partner with web developers to guarantee lightning-fast site speed, seamless mobile design, and bulletproof tracking.

Fuel the Funnel (Paid Acquisition & SEO)

• Launch Paid Campaigns: Plan, launch, and optimise full-funnel Google Ads PPC, LinkedIn Ads, and B2B platforms like G2 and Capterra campaigns, continuously refining keyword bidding, match types, ad extensions, and account architecture to lower cost-per-lead (CPL).
• Optimise Ad Performance: Run relentless creative and copy tests to maximise conversion rates while lowering our Cost-Per-Acquisition (CPA).
• Budget: Manage, pace, and forecast monthly media spend, shifting budgets dynamically toward the highest-performing channels based on real-time pipeline performance.
• Fix Funnel Leaks: Trace the entire journey from ad click to MQL and SAL, diagnosing drop-offs and smoothing the path to purchase.
• Lead Technical SEO: Ensure our site architecture, schema, and crawlability are perfectly optimised to dominate organic search rankings.

Measurement, Tracking, & Analytics

• Build out actionable dashboards that move beyond vanity engagement metrics to report directly on CAC, MQL-to-SAL conversion rates, and closed-won pipeline revenue.

Creative-Performance Feedback Loop

• Act as the essential link between performance data and creative production, turning platform metrics into clear, actionable creative briefs for our design and marketing teams.
• Continuously cycle fresh assets into testing- evaluating various hooks, formats, and design variations to mitigate ad fatigue and scale winning concepts.

This role is based in our Wimbledon Park Head Office with a hybrid Wimbledon and home working pattern to be agreed with the Marketing Director. You must have the legal right to work in the UK (onboarding is subject to UK security checks)