Growth Marketing Manager

WeComm; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

WeComm is seeking a commercially minded Growth Marketing Manager in the United Kingdom to lead performance marketing and CRM activities across Google, Meta, email and SMS. You will own strategy, experimentation and customer lifecycle initiatives to drive acquisition, retention and revenue growth.

Working closely with cross-functional teams, you will coach the in-house specialists, optimise campaigns and leverage GA4 insights to identify new growth opportunities and deliver exceptional customer

Qualifications

• Proven experience in performance marketing with strong acquisition focus.
• Data-driven mindset with ability to measure and optimise campaigns.

Responsibilities

• Lead performance marketing across Google Ads and Meta, driving new customer acquisition and improving ROAS.
• Forecast budgets and report performance to maximise commercial results.
• Grow and retain customers via email and SMS campaigns, journeys, segmentation and automation.
• Test, learn and optimise audiences, creative, landing pages and campaigns using data-driven insights.
• Lead and develop the team, collaborating with Brand, Creative, Ecommerce and Customer Services.

Skills

Google Ads

Meta campaigns

CRM

Email marketing

Lifecycle marketing

Data-driven

GA4

Team leadership

Tools

GA4

Job description

We’re looking for a commercially minded, data-driven Growth Marketing Manager to drive customer acquisition, retention and revenue growth across our digital marketing channels. You’ll lead our in-house performance marketing and CRM activity, delivering effective campaigns across Google, Meta, email and SMS. Working closely with teams across the business, you’ll combine data, creativity and a test-and-learn approach to deliver sustainable growth and exceptional customer experiences.

What you’ll be doing

• Lead performance marketing across Google Ads (Search, Shopping and Performance Max) and Meta, driving new customer acquisition and improving return on ad spend.
• Manage budgets and performance through forecasting, reporting and continuous optimisation to maximise commercial results.
• Drive customer growth and retention by overseeing email and SMS campaigns, customer journeys, segmentation and automation.
• Test, learn and optimise audiences, creative, landing pages and campaigns, using data and customer insights to identify new growth opportunities.
• Lead and develop the team, coaching our Performance Marketing Assistant and Digital Marketing Executive while collaborating with Brand, Creative, Ecommerce and Customer Services.

What we’re looking for

• Proven experience managing and optimising Google Ads and Meta campaigns, with a strong understanding of performance marketing.
• A data-driven and commercially focused mindset, with experience using GA4 and advertising platforms to measure success and drive improvements.
• A passion for testing, learning and continuous optimisation, with the ability to turn insights into actionable growth strategies.
• An understanding of CRM, email marketing and customer lifecycle marketing, with a focus on retention and customer lifetime value.
• A collaborative and organised leader with strong communication skills and the ability to manage multiple priorities, support team development and deliver great customer experiences.