Growth-Driven Performance Marketing Lead

Confidential; West Kirby; Vor Ort; GBP 70.000 - 90.000; Vollzeit

Zusammenfassung

Confidential is seeking an experienced Performance Marketing Lead to own the digital acquisition strategy for a fast-growing consumer brand in the North West region. You will drive paid channels, analytics and ROI, aligning with ecommerce and commercial teams to deliver sustainable online growth.

You will lead a high-performing marketing team, manage significant budgets, and partner with external agencies to identify new opportunities and platforms.

Qualifikationen

• Proven experience in a senior performance marketing or digital acquisition role.
• Strong background in ecommerce, retail or consumer-facing businesses.
• Excellent knowledge of Paid Search, Paid Social, Affiliates and digital analytics.
• Experience managing sizeable marketing budgets and delivering measurable commercial returns.
• Strong leadership skills, with experience developing and motivating teams.
• A data-led approach, combined with excellent commercial awareness.
• The ability to influence stakeholders and translate strategy into action.
• A proactive, ambitious mindset with a passion for digital innovation and continuous improvement.

Aufgaben

• Developing and executing a commercially focused performance marketing strategy.
• Leading and optimising paid digital channels, including Paid Search, Paid Social and Affiliates.
• Managing significant marketing budgets to maximise ROI and deliver sustainable customer growth.
• Driving customer acquisition, improving conversion and identifying opportunities to increase customer lifetime value.
• Leading, mentoring and developing a high-performing digital marketing team.
• Working collaboratively with ecommerce, commercial and wider digital teams to support growth objectives.
• Using data, analytics and customer insights to continually improve marketing effectiveness.
• Managing external agencies and partners, ensuring strong performance and value.
• Identifying emerging platforms, new technologies and opportunities to accelerate digital growth.

Kenntnisse

Senior performance marketing

Ecommerce background

Paid Search

Paid Social

Affiliates

Digital analytics

Budget management

Leadership

Stakeholder influence

Data-driven

Jobbeschreibung

Confidential is seeking an experienced Performance Marketing Lead to own the digital acquisition strategy for a fast-growing consumer brand in the North West region. You will drive paid channels, analytics and ROI, aligning with ecommerce and commercial teams to deliver sustainable online growth.

You will lead a high-performing marketing team, manage significant budgets, and partner with external agencies to identify new opportunities and platforms.