VIP Client Experience Lead - Luxury Boutique

ALAÏA; Greater London; On-site; GBP 55,000 - 70,000; Full time

Job summary

Alaïa in London seeks an In-Store VIC Manager to translate global directives into personalized client journeys and elevate the boutique’s top relationships. You will equip the team to grow a high-potential client book and personally manage strategic VIPs, driving exclusive experiences aligned with Alaïa's aesthetic.

You will coach Sales Advisors, lead bespoke events, and build local partnerships, ensuring measurable ROI while maintaining CRM hygiene and detailed reporting.

Qualifications

• Proven experience in luxury retail or direct client-facing roles.
• Strong ability to grow and manage high-potential client portfolios.
• Exceptional interpersonal intelligence with warmth and trust-building.
• Experience coaching retail teams in clienteling and service standards.
• Fluency in English; another language is advantageous for international clientele.

Responsibilities

• Own and grow the store's VIC and High-End client portfolio with action plans.
• Cultivate and manage VIP relationships, supporting Sales Advisors.
• Lead clienteling practices, briefings, and sharing best practices.
• Propose and execute in-store bespoke events and activations.
• Develop local partnerships and monitor CRM-driven insights and ROI.
• Produce store-level reporting on client performance and activation budgets.

Skills

Luxury retail

Clienteling

Portfolio development

Relationship management

Coaching & mentoring

Networking & partnerships

Tools

CRM tools

Job description

Alaïa in London seeks an In-Store VIC Manager to translate global directives into personalized client journeys and elevate the boutique’s top relationships. You will equip the team to grow a high-potential client book and personally manage strategic VIPs, driving exclusive experiences aligned with Alaïa's aesthetic.

You will coach Sales Advisors, lead bespoke events, and build local partnerships, ensuring measurable ROI while maintaining CRM hygiene and detailed reporting.