Luxury VIC Clienteling Lead

Maison Alaïa; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Maison Alaïa in London is seeking an In-Store VIC Manager to translate global directives into personalised client journeys and equip the retail team to develop the full client pyramid. You will personally animate the boutique's highest-potential relationships and coach the Sales Advisors on clienteling behaviours.

Lead regular briefings on client development priorities, product launches, and HQ initiatives; cascade best practices to the floor in actionable formats.

Qualifications

• Minimum 5–7 years of luxury retail experience with direct client-facing responsibilities.
• Proven clienteling or client development experience within luxury fashion/jewellery.
• Strong portfolio management and measurable client relationship outcomes.
• Familiarity with CRM tools and basic data analysis/reporting.
• Exceptional interpersonal intelligence and ability to build trust.
• Commercial acumen linking client cultivation to revenue growth.

Responsibilities

• Own the store's VIC and High-End client portfolio, mapping tier distribution and action plans for top clients.
• Coach Sales Advisors on relationship-building, tone of outreach, and occasion-based selling.
• Lead in-store client initiatives, private shopping, trunk shows, and bespoke experiences aligned with Alaïa’s aesthetics.
• Maintain CRM hygiene and monitor client lifecycle, flag at-risk relationships, and propose remediation.
• Produce store-level reporting on VIC performance, spend, progress and ROI for leadership.

Skills

Luxury retail experience

Clienteling

CRM familiarity

Event coordination

Relationship management

Coaching/mentoring

English fluency

Tools

CRM software

Job description

Maison Alaïa in London is seeking an In-Store VIC Manager to translate global directives into personalised client journeys and equip the retail team to develop the full client pyramid. You will personally animate the boutique's highest-potential relationships and coach the Sales Advisors on clienteling behaviours.

Lead regular briefings on client development priorities, product launches, and HQ initiatives; cascade best practices to the floor in actionable formats.