Luxury Boutique Director

Maison Alaïa; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Maison Alaïa in London is seeking a Store Director to lead a flagship boutique, inspire and develop the team, and drive exceptional client experiences aligned with the Maison's image and values.

You will oversee all boutique operations, client engagement, and business development, ensuring sales targets are met and growth is achieved. The ideal candidate brings luxury retail leadership, strategic thinking, and a strong track record in people management and client development.

Qualifications

• Strong experience in luxury retail with a track record in sales and client development.
• Proven leadership and team management abilities.
• Strategic thinker with business acumen and analytics.
• Client-focused with excellence in delivering elevated service.
• Solid market knowledge of international luxury contexts.
• Fluency in English is essential; additional languages a plus.

Responsibilities

• Drive boutique sales to meet monthly and annual targets.
• Identify growth opportunities and implement action plans.
• Lead clienteling activities to boost retention and reactivation.
• Recruit, train, and develop a high-performing team.
• Oversee operations, inventory, payroll, and VM standards.
• Align local strategy with Maison’s goals for sustainable growth.

Skills

Luxury retail experience

Sales leadership

Team management

Client development

Market awareness

English fluency

Job description

Maison Alaïa in London is seeking a Store Director to lead a flagship boutique, inspire and develop the team, and drive exceptional client experiences aligned with the Maison's image and values.

You will oversee all boutique operations, client engagement, and business development, ensuring sales targets are met and growth is achieved. The ideal candidate brings luxury retail leadership, strategic thinking, and a strong track record in people management and client development.