Vice President Marketing

JR United Kingdom; London; Hybrid; GBP 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic VP Marketing to lead their B2B SaaS marketing efforts. This strategic leadership role involves driving revenue growth through innovative marketing strategies, managing a talented team, and collaborating with senior leadership. The ideal candidate will possess extensive experience in enterprise software marketing, particularly in fast-paced environments. With a focus on digital marketing and brand strategy, this position offers the opportunity to significantly impact the company's growth trajectory and advance towards a Chief Marketing Officer role within a year. Join a forward-thinking company where your contributions will shape the future of marketing.

Qualifications

• 15+ years’ experience in enterprise software marketing, especially in SaaS.
• Proven track record in driving growth through digital marketing strategies.

Responsibilities

• Oversee and execute marketing strategies to drive lead generation and revenue growth.
• Manage and mentor a team of marketing professionals to foster a results-driven environment.

Skills

B2B Marketing

Digital Marketing

Lead Generation

Brand Strategy

Content Marketing

Project Management

Market Research

Customer Acquisition

Tools

CRM Tools

MarTech Stacks

SEO Tools

SEM Tools

Job description

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VP Marketing / Marketing Director - B2B SaaS – Private Equity backed

Central London – hybrid working, requiring a minimum of 3 days a week in the London office plus global travel (predominately US)

*If you choose to apply please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz as we are only able to respond to 1st connections*

The ideal candidate is a B2B VP Marketing (Marketing Director) who's worked in fast paced, high growth Enterprise SaaS environments with a global customer base, who can demonstrate experience of driving revenue through effective lead generation, brand strategy and content.

We’re seeking a high energy, highly vibrant leader with good EQ and a growth mindset who can work at a pace and has the gravitas and influence to drive the team forward and enable growth. There is the ambition and a clear path for the role to become a Chief Marketing Officer (CMO) within 12 months based on the delivery outputs and core characteristics demonstrated.

VP Marketing / Marketing Director – B2B SaaS – Private Equity backed

Key remit of role:

Our client is an Enterprise SaaS provider with industry leading solutions and a prestigious customer base, backed by leading private equity investors, growing, and profitable.

The VP Marketing (Marketing Director) is a strategic leadership role responsible for overseeing and executing the company’s marketing strategies to drive lead generation, customer engagement and revenue growth across the business units. Leading a team of marketing professionals, collaborating with cross functional departments and contributing to the overall business strategy. The VP Marketing (Marketing Director) will work closely with senior leadership to establish marketing goals, initiatives, and key performance indicators (KPIs). You will be responsible for brand and messaging for the Group and working with the divisions to ensure that marketing activities support and achieve their goals within the constraints of budget and headcount. Your objective function is to help grow revenue using product marketing and lead generation across both existing and new clients.

Each division has its own go-to-market strategy which requires different marketing activities. As VP Marketing (Marketing Director), you will work across these business units to:

• Lead the development and execution of comprehensive marketing strategies aligned with the company’s overall business objectives. Provide thought leadership and vision to drive brand awareness, product marketing, and customer acquisition.
• Develop and execute long-term marketing goals, including digital, content and traditional marketing strategies.
• Manage and mentor a team of marketing professionals, ensuring continuous professional growth and performance. Foster a collaborative, creative, and results-driven environment within the team.
• Develop and manage the annual marketing budget, ensuring effective allocation of resources and maximising ROI. Ensure effective use of marketing tools, technologies, and platforms to streamline operations and campaigns.
• Oversee brand positioning, messaging and visual identity, ensuring consistency across all marketing materials and channels. Lead the creation and execution of integrated communication strategies, including public relations, content marketing and social media. Strengthen the company’s presence in key markets and manage external communication strategies.
• Analyse market trends, customer insights and competitor activities to inform marketing strategy. Conduct market research to understand customer needs, preferences, and behaviours. Provide insights to inform product development, pricing, and positioning strategies.
• Develop and execute marketing campaigns to generate qualified leads and drive customer conversion. Work with sales and product teams to ensure seamless lead handoff, follow-up and nurturing strategies. Work with the regional sales managers and field marketers to build region demand plans.
• Establish and monitor KPIs to assess the effectiveness of marketing strategies and tactics. Regularly report on marketing performance to senior leadership, making data-driven recommendations for improvement. Continuously optimise campaigns and strategies to ensure high performance and ROI.

Skills / experience required:

• 15+ years’ marketing experience in enterprise software with proven experience in a senior leadership role. Industry experience in Enterprise SaaS is required and analytics or security monitoring would be highly desirable. Proven track record of driving growth in B2B markets, with a focus on digital marketing, branding and customer acquisition.
• Product Led Growth motion experience (PLG motion) focusing on products to drive growth. Experience managing multi-disciplinary marketing teams and budgets.
• Demonstrated previous success in developing and executing marketing strategies that lead to measurable business growth.
• Experience of translating a revenue and product go-to-market plan into a multi-channel demand generation plan. Extensive experience of digital demand generation strategies including SEO, SEM, and CRM and other modern marketing analytics tools.
• Experience and understanding of the cultural dynamics of a private equity backed business.
• Hands on experience of Digital Marketing and the latest techniques including MarTech stacks.
• Excellent understanding of how to deploy modern, digital, social demand generation methods. Strong project management skills, with the ability to manage multiple initiatives simultaneously.

Culture fit:

• Visionary with a passion for innovation and a deep understanding of the evolving marketing landscape. Curious and motivated to deeply understand customers, their needs and roles and how to deliver success.
• Strong strategic thinking and problem-solving abilities.
• Results-oriented with a focus on performance, accountability, and continuous improvement. Ability to thrive in a fast-paced, dynamic environment.
• A values-based leader.

Please submit your CV via LinkedIn and ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz | LinkedIn as we are only able to respond to 1st connections.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing and digital/tech roles in FTSE 350 and private equity-backed companies.