Vice President of Marketing - B2B SaaS (MarTech)

JR United Kingdom; London; Hybrid; GBP 100,000 - 150,000; Full time

Job summary

An innovative company is seeking a dynamic Vice President of Marketing to lead their marketing team in a B2B SaaS environment. This role focuses on driving growth by enhancing brand visibility, generating leads, and developing marketing strategies that align with business objectives. The ideal candidate will have a proven track record of scaling SaaS companies, particularly in the MarTech sector, and will thrive in a fast-paced, high-growth environment. If you're ready to make a significant impact and elevate brand awareness, this opportunity is perfect for you.

Qualifications

• Proven experience scaling SaaS companies from $25M to $50M+ ARR.
• Expertise in product marketing, growth marketing, and demand generation.

Responsibilities

• Develop strategies to attract, engage, and convert high-quality leads.
• Enhance brand credibility and visibility with global B2C brands.

Skills

B2B SaaS experience

Product Marketing

Growth Marketing

Demand Generation

Leadership in fast-paced environments

Job description

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Vice President of Marketing - B2B SaaS (MarTech), london

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Client:

Urban Digital Recruitment Ltd

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Vice President of Marketing / Chief Marketing Officer (DOE) – B2B SaaS, MarTech

Location: London (Hybrid, 3 days in-office)

**To be considered, candidates must have proven B2B SaaS start-up experience and a track record of successfully scaling a business from $25M to $50M+ ARR — ideally within a MarTech environment**

A high-growth B2B SaaS company is seeking an experienced Vice President of Marketing or Chief Marketing Officer to lead the marketing team and drive business growth. This role requires proven experience scaling a B2B SaaS company from $25M to $50M+ ARR. Product Marketing expertise is essential, including driving market entry, achieving product-market fit, and accelerating growth.

Role Overview

Reporting to the CEO, you will lead a team of seven marketers and develop a comprehensive marketing strategy that increases brand visibility, generates leads, and strengthens market position. You will manage brand, content, product marketing, and growth initiatives, driving measurable impact through strategic and executional excellence.

Key Responsibilities

• Lead Generation & Nurturing: Develop strategies to attract, engage, and convert high-quality leads.
• Brand Positioning & Awareness: Enhance brand credibility and visibility with global B2C brands and enterprise customers.
• Scalable Marketing Execution: Drive initiatives across events, press, content, media, and product marketing to boost brand awareness and pipeline growth.
• Sales & Marketing Alignment: Improve collaboration between marketing and sales teams to create a seamless customer journey.

Core Objectives

• Elevate Brand Awareness: Position the company as the go-to solution in MarTech.
• Increase Market Share: Strengthen competitive differentiation within global B2C markets.
• Optimize Buyer Journey: Refine messaging and positioning based on insights into customer behaviors and pain points.

Ideal Candidate Profile

• Proven experience scaling SaaS companies from $25M to $50M+ ARR
• Expertise in product marketing, growth marketing, and demand generation
• Data-driven decision-maker with the ability to combine analytics and creative storytelling
• Strong leadership experience in high-growth, fast-paced environments
• Comfortable navigating ambiguity and making bold, strategic decisions

Critical Focus Areas

• Buyer Insights: Deep understanding of customer needs and behaviors.
• Product Positioning: Clear articulation of product value.
• Market Differentiation: Strong competitive positioning and brand authority.