Vice President Marketing

Propel; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Join a high-growth fintech scaleup as the VP of Marketing, where you'll have the opportunity to shape the marketing strategy and build a world-class team. This role offers a unique chance to drive significant growth and impact in a mobile-first environment, with the backing of Series B funding. You'll lead go-to-market strategies across key regions and manage a substantial marketing budget, collaborating closely with cross-functional teams. If you're a visionary marketing leader ready to make a global impact, this is the perfect opportunity for you.

Qualifications

• Proven experience as a Marketing Director or VP in a B2C mobile-first scale-up.
• Strong background in performance and brand marketing with large budget management.

Responsibilities

• Own and define the entire marketing strategy across multiple channels.
• Build and lead a rapidly growing marketing team to achieve business goals.

Skills

B2C Marketing Experience

Performance Marketing

Brand Marketing

Team Leadership

Budget Management

Strategic Mindset

Global Marketing Experience

Communication Skills

Job description

VP of Marketing – High-Growth B2C Fintech Scaleup

Propel is proud to be partnering with one of the most exciting consumer fintech scaleups on the market, a mobile-first, Series B business that’s transforming the way people access financial empowerment. With millions of users already onboard and huge expansion plans in motion, this is your chance to shape the future of a brand set to dominate globally.

Backed by fresh Series B funding and with revenues on track to double in 2025, the business is scaling fast and looking for a visionary VP of Marketing to lead the charge. You’ll have full ownership of the marketing function and the freedom to build a world-class team to match the company’s scale-up ambitions.

What you’ll be doing:

• Own and define the entire marketing strategy across brand, performance, content, CRM and partnerships
• Build, scale and lead the marketing team (currently 6 and growing rapidly)
• Lead go-to-market strategies across the UK, US, and Europe
• Manage a multi-million-pound marketing budget to deliver growth and long-term brand impact
• Partner closely with product, engineering, and customer success teams to align marketing with business goals
• Drive marketing across all key channels, including:
• Performance marketing (paid social/search)
• Brand marketing
• Content & influencer
• Affiliate & partnerships
• CRM & lifecycle

What they’re looking for:

• Proven experience as a Marketing Director or VP in a B2C mobile-first scale-up (ideally fintech)
• Strong background in both performance and brand marketing
• Experience managing large budgets and scaling high-performing teams
• Strategic mindset with a strong commercial focus – balancing growth with efficiency
• Global marketing experience – particularly in multi-market expansion across the UK, US and Europe
• Deep understanding of regulated industries (bonus if fintech/mobile-first)
• Confident communicator and cross-functional leader

Why this role?

• Huge Scope: Build the team, set the strategy, and own the numbers
• High Growth: Join at a pivotal point post-Series B with the backing to scale rapidly
• Global Impact: Take a mission-driven product to millions more users around the world
• True Influence: Report directly to the C-Suite and shape business-wide decisions

London-based | Hybrid | 2–3 days per week in office

If you’re a commercially minded marketing leader ready to leave your mark on a brand that’s going global, we’d love to hear from you. Get in touch or send your CV to [e-mail]