Vice President of Marketing - B2B SaaS (MarTech)

Urban Digital Recruitment Ltd; Greater London; Hybrid; GBP 80,000 - 150,000; Full time

Job summary

An innovative B2B SaaS company is on the lookout for a dynamic Vice President of Marketing to spearhead their marketing efforts. This role involves leading a talented team to drive growth, enhance brand awareness, and optimize the buyer journey. The ideal candidate will bring a wealth of experience in scaling companies, with a strong focus on product marketing and demand generation. Join a forward-thinking organization that values data-driven decision-making and creativity, and make a significant impact in the MarTech landscape.

Qualifications

• Proven experience scaling SaaS companies from $25M to $50M+ ARR.
• Expertise in product marketing, growth marketing, and demand generation.

Responsibilities

• Develop strategies to attract, engage, and convert high-quality leads.
• Enhance brand credibility and visibility with global B2C brands.

Skills

Product Marketing

Growth Marketing

Demand Generation

Data-Driven Decision Making

Leadership

Job description

Vice President of Marketing - B2B SaaS (MarTech)

This role is with a high-growth B2B SaaS company seeking an experienced Vice President of Marketing or Chief Marketing Officer to lead the marketing team and drive business growth. The ideal candidate will have proven experience scaling a B2B SaaS company from $25M to $50M+ ARR, with expertise in product marketing, growth marketing, and demand generation.

Location: London (Hybrid, 3 days in-office)

Key Responsibilities:

• Lead Generation & Nurturing: Develop strategies to attract, engage, and convert high-quality leads.
• Brand Positioning & Awareness: Enhance brand credibility and visibility with global B2C brands and enterprise customers.
• Scalable Marketing Execution: Drive initiatives across events, press, content, media, and product marketing to boost brand awareness and pipeline growth.
• Sales & Marketing Alignment: Improve collaboration between marketing and sales teams to create a seamless customer journey.

Core Objectives:

• Elevate Brand Awareness: Position the company as the go-to solution in MarTech.
• Increase Market Share: Strengthen competitive differentiation within global B2C markets.
• Optimize Buyer Journey: Refine messaging and positioning based on insights into customer behaviors and pain points.

Ideal Candidate Profile:

• Proven experience scaling SaaS companies from $25M to $50M+ ARR
• Expertise in product marketing, growth marketing, and demand generation
• Data-driven decision-maker with the ability to combine analytics and creative storytelling
• Strong leadership experience in high-growth, fast-paced environments
• Comfortable navigating ambiguity and making bold, strategic decisions

Critical Focus Areas:

• Buyer Insights: Deep understanding of customer needs and behaviors.
• Product Positioning: Clear articulation of product value.
• Market Differentiation: Strong competitive positioning and brand authority.

If interested, apply now!