Vice President Marketing

Wagestream; Greater London; Hybrid; GBP 60,000 - 120,000; Full time

Job summary

Join a forward-thinking company on a mission to enhance financial wellbeing for frontline workers. As the Vice President of Marketing, you will lead the marketing efforts, shaping strategies that drive growth and brand awareness across key markets. With a focus on brand management, demand generation, and product marketing, you'll collaborate with cross-functional teams to achieve ambitious goals. This role offers the chance to make a significant impact in a rapidly growing fintech firm, all while working in a hybrid environment that values diversity and innovation. If you're passionate about marketing and want to be part of something meaningful, this opportunity is for you.

Benefits

25 Days Annual Leave

10 Days Annual Leave Buy-Back

12 Weeks Paid Maternity Leave

4 Weeks Paid Paternity Leave

Private Healthcare via AXA

Cycle to Work Scheme

Gym Memberships

Swanky New Equipment

Salary Sacrifice Scheme

Workplace Nurseries

Qualifications

• Proven experience in senior B2B marketing roles, ideally in fintech or SaaS.
• Strong understanding of demand generation and digital marketing.

Responsibilities

• Develop and execute a global marketing strategy aligned with business objectives.
• Drive pipeline growth through multi-channel marketing initiatives.

Skills

B2B Marketing Leadership

Demand Generation

Digital Marketing

Brand Development

Strategic Thinking

Communication Skills

Data-Driven Decision Making

Job description

Wagestream is on a mission to bring better financial wellbeing to frontline workers.

We partner with some of the world’s most famous employers, like Asda, Burger King and the NHS to give their teams access to fairer financial services - all built around flexible pay. Over three million people can now choose when they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app.

Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the worlds leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health and reduce the $5.6bn ‘premium’ lower-income earners pay for financial services each year.

You’d be joining a team of over 200 passionate, ambitious people, across Europe and the USA, building a category-leading fintech product and all united by that same mission.

The Opportunity:

We are seeking a revolutionary Vice President of Marketing to lead our marketing efforts. This individual will be responsible for shaping and executing our marketing strategy across all disciplines - including brand, demand generation, product marketing, PR, and communications - driving growth and brand awareness in our key markets.

Reporting to the COO, the VP of Marketing will set the strategic direction, leading high-performing teams while working cross-functionally with sales, product, and customer success teams to achieve our ambitious goals.

What will you be doing?

• Strategic Leadership: Develop and execute a comprehensive global marketing strategy aligned with Wagestream's business objectives.
• Brand Management: Build and strengthen Wagestream's brand positioning, ensuring consistency across all touchpoints.
• Demand Generation: Drive pipeline growth through multi-channel marketing initiatives, including digital, events, partnerships, and account-based marketing.
• Product Marketing: Collaborate with product teams to create compelling messaging and go-to-market strategies for new and existing features.
• Market Expansion: Develop and implement strategies to accelerate growth in the UK, Europe, and US, adapting tactics to local market dynamics.
• PR & Communications: Oversee thought leadership, media relations, and corporate communications to elevate Wagestream’s presence and influence.
• Data-Driven Decision Making: Leverage analytics and insights to optimise marketing performance, ROI, and customer acquisition cost.
• Team Leadership: Build, mentor, and inspire a high-performing marketing team across multiple regions.
• Stakeholder Collaboration: Partner with sales, product, and customer success teams to align marketing efforts with business goals.

Experience & Skills:

• Proven experience in a senior B2B marketing leadership role, ideally within fintech, HR tech, or SaaS sectors.
• A track record of scaling marketing functions in high-growth, international businesses.
• Strong understanding of demand generation, digital marketing, and brand development.
• Experience in launching and positioning products across multiple geographies.
• Exceptional leadership, strategic thinking, and communication skills.
• Data-driven mindset with the ability to interpret and act on marketing analytics.
• Experience managing budgets and driving measurable ROI.
• Ability to operate at both strategic and tactical levels.

Working Policy:

We follow a hybrid working policy, with three days a week on-site at our London office.

Benefits:

• 25 Days Annual Leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs.
• 10 days Annual Leave Buy-Back scheme - for if you’d like some additional time off.
• 12 weeks paid Maternity Leave and 4 weeks paid Paternity Leave for employees with over 12 months service.
• Special Leave for In Vitro Fertilisation (IVF) and other fertility treatments.
• Swanky Brand new equipment - from the latest Apple MacBooks to 34” curved monitors at Wagestream HQ.
• Private Healthcare via AXA including comprehensive mental-, physical- and dental healthcare.
• Salary sacrifice to pension, as well as bonus exchange to Pension: reap even more rewards of any bonus by paying into your pension & save on Tax and NI + added compound growth.
• Access to Salary Sacrifice Scheme - Ben - THE Benefits marketplace. Choose the benefits you want, when you want. Pay less tax, receive more value.
• The best benefit of all, access to Wagestream!

Additional:

• Additional Pension Payments.
• Workplace nurseries.
• Cycle to Work.
• Gym memberships.
• Medical or Life Insurance.
• Healthcare cash plans, etc.

At Wagestream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Wagestream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.