Vice President Marketing

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About Instagrid

Instagrid is seeking a VP of Marketing to develop and execute the company's marketing strategy. As a pioneer in the market of clean professional power stations, we have introduced a groundbreaking product to our early customers and aim to expand globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution. Driven by productivity, safety, and sustainability gains among our strong B2B customer base (e.g., construction, film & media), you will enhance our brand and activate marketing efforts to convert early majority customers and support exponential growth.

Your Role

As the leader of Instagrid’s marketing team and a core member of the Senior Management Team, you will be responsible for devising and executing a comprehensive marketing strategy that fuels growth, builds our brand, and drives our business worldwide.

Your Impact

• Define and implement marketing strategies and budgets to drive global B2B growth and brand awareness
• Manage budgets and marketing activities to ensure efficient resource use and maximize ROI
• Collaborate cross-functionally to promote adoption and success of marketing plans across the company
• Lead and develop a team of over 20 members, supported by agencies and external providers
• Optimize and scale marketing efforts, experimenting with new channels and tactics
• Bring 15+ years of marketing experience in B2B companies, including scale-up environments with exponential growth
• Proven success in developing and executing marketing strategies in key markets such as US, DACH, France, UK, and Benelux
• Experience in building and leading a multi-disciplinary team across multiple markets
• Strong analytical skills, utilizing data to inform decisions
• Ability to develop, test, and optimize hypotheses rapidly
• Adaptability to a fast-growing, flat-structured environment
• Opportunity to join a cutting-edge company at the forefront of its industry
• Provided equipment includes a laptop and a mobile phone (iPhone or Samsung)

About Instagrid

We create the world’s most advanced portable power supplies, empowering our customers with freedom. Our mission is to blend advanced technology with environmental responsibility to make a lasting impact. Operating across Europe and the US, we offer onsite, hybrid, or fully remote work options. We are committed to transitioning away from combustion generators toward cleaner alternatives, aiming for fast, measurable, and tangible results. Our achievements are just the beginning.

At Instagrid, we value diversity and are committed to equal employment opportunities. We actively seek talent regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We foster a respectful team environment where everyone’s opinions are valued as we work toward shared goals.

We look forward to receiving your application!