Asset & Wealth Management - Head of Institutional Marketing - Vice President - London

Goldman Sachs Group, Inc.; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading financial institution is seeking a Vice President for Asset & Wealth Management Marketing in London. This role involves devising and executing marketing strategies to drive growth in the institutional sector, including pension funds and foundations. The ideal candidate will have extensive experience in marketing within financial services, strong strategic thinking skills, and the ability to work collaboratively across teams. Join a dynamic environment that values diversity and offers comprehensive benefits.

Benefits

Comprehensive Benefits

Professional Growth Opportunities

Diversity and Inclusion Initiatives

Qualifications

• 7+ years in a similar role within a leading financial institution.
• Proven integrated marketing skills across strategy and execution.
• Solid digital marketing experience in B2B environments.

Responsibilities

• Develop and implement integrated marketing strategy for institutional clients.
• Execute lead generation and client retention campaigns.
• Ensure compliance with regulatory guidelines in marketing communications.

Skills

Strategic Thinking

Commercial Awareness

Communication

Influencing

Presentation Skills

Digital Marketing

Education

Bachelor’s Degree

MBA

CFA

Job description

Asset & Wealth Management - Head of Institutional Marketing - Vice President - London

Job Description

Role Summary

This vice president will play a key role in devising and executing marketing strategies to support the growth of our institutional business in the UK, including pension funds, endowments, foundations, sovereign wealth funds, and insurers.

The vice president will partner with client-facing business leaders, product strategy, investment teams, and broader AM Marketing teams to identify and harness top commercial priorities, translating them into full-funnel plans to fuel business growth in this segment.

Position Responsibilities

1. Channel marketing vision and implementation: Research, plan, develop, and implement an integrated marketing strategy for AM’s institutional and insurance client segments to support overall business growth.
2. Brand narrative: Ensure the Asset Management value proposition and messaging pillars are integrated into all institutional and insurance marketing activities globally.
3. Client research: Collaborate with AM brand marketing and business leaders to analyze client perceptions and identify areas for improvement to support business objectives.
4. Campaigns and execution: Develop and execute impactful lead generation and client retention campaigns across digital, media, and in-person channels.
5. Content: Work with content and product marketing teams to deliver a content calendar that supports the marketing strategy, including editorial ideas, content creation, and continuous improvement of marketing and sales materials.
6. Measurement and reporting: Provide end-to-end reporting on marketing impact, including ROI analysis, and adjust strategies as needed for optimal results.
7. Risk management: Ensure all marketing communications adhere to regulatory and procedural guidelines, proactively managing operational risks.
8. Team effectiveness: Drive operational efficiency within the marketing team, ensuring high motivation, engagement, and scalability.
9. Partnership and collaboration: Maintain strong relationships with other marketing leaders, corporate communications, sales, investment heads, and key stakeholders globally.

Qualifications

• 7+ years in a similar role within a leading financial institution, with a proven track record of measurable impacts and achievements
• Deep knowledge of the asset management industry, including clients, products, regulations, and competitors
• Strong strategic thinking, commercial awareness, and business acumen
• Experience working effectively in complex, matrixed organizations with excellent communication, influencing, and presentation skills
• Ability to present investment views clearly, synthesize information, and develop compelling narratives
• Proven integrated marketing skills across strategy and execution, leveraging subject matter experts for effective outcomes
• Solid digital marketing experience, including martech, lead generation, and analytics in B2B environments
• Ability to work under pressure at varying speeds while maintaining high standards
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

About Goldman Sachs

Goldman Sachs is committed to fostering diversity and inclusion, offering professional growth opportunities, and providing comprehensive benefits. Founded in 1869 and headquartered in New York, we operate globally. Learn more at GS.com/careers.

We provide accommodations for candidates with disabilities during our recruiting process. More info at disability statement.

Locations: London, Greater London, England, United Kingdom