User Acquisition Specialist

Miniclip; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Miniclip is seeking a User Acquisition Specialist to join our Marketing team in London. In this role, you will manage user acquisition campaigns for mobile games, oversee marketing efforts across various channels, and analyze campaign performance to identify new opportunities.

The ideal candidate will have at least 6 months of experience in paid digital marketing with knowledge of platforms like Facebook and Google Ads. Excellent communication skills are essential for this position.

Qualifications

• Minimum 6 months of experience in paid digital marketing or media buying required.
• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity.
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage.

Responsibilities

• Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns.
• Oversee acquisition marketing campaigns across multiple mobile channels.
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles.

Skills

Paid digital marketing

Media buying

Knowledge of marketing channels

Experience with tracking tools

Excellent communication skills

Tools

Appsflyer

Facebook Ads

Google Ads

Tiktok

Applovin

Unity

Job description

Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

• Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
• Oversee acquisition marketing campaigns across multiple mobile channels
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
• Experiment and analyse campaigns for existing and upcoming games
• Running multiple marketing tests and present results to stakeholders with concrete recommendations
• Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
• Develop briefings for new ad creatives and oversee the production of marketing material
• Manage business relationships with day-to-day communication and reporting

What are we looking for?

• Minimum 6 months of experience in paid digital marketing or media buying required
• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
• Having prior exposure to a soft launch will greatly benefit the candidate
• Excellent communication skills, both written and verbal in English