PPC specialist Global Fintech

Fintech Farm Ltd; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Share options

Additional benefits in development

Job summary

Fintech Farm Ltd is seeking a Mobile Paid Acquisition Specialist to drive user growth through performance-based advertising on social media and in-app networks. This role involves executing campaigns, optimizing performance, and collaborating with teams to achieve growth targets, primarily focused on Asia.

The ideal candidate will have 2+ years of experience in user acquisition within IT or fintech companies, hands-on social media advertising experience, and strong analytical skills. The position offers a competitive salary and share options.

Qualifications

• 2+ years of experience as a User Acquisition Manager in IT or fintech companies.
• Hands-on experience with social media networks and in-app advertising networks.
• Familiarity with analytics tools and MMPs is desirable.

Responsibilities

• Develop and execute user acquisition strategies across channels.
• Manage, analyze, and optimize advertising campaigns for maximum ROI.
• Collaborate with creative teams on ad creations.

Skills

User acquisition strategies

Experience with social media advertising

Analytical skills

Collaboration with creative teams

Adaptability

Tools

Facebook Ads

TikTok Ads

Analytics tools (GA, Looker, Amplitude, Tableau)

MMPs (Adjust, Appsflyer, Kochava, Branch)

Job description

Your Role

As a Mobile Paid Acquisition Specialist, you will be responsible for driving user growth through performance-based advertising on social media and in-app networks. You will design and execute campaigns, optimize performance, and collaborate with cross‑functional teams to achieve ambitious growth goals in multiple GEOs, with a primary focus on Asia.

What You Will Be Doing

• Develop and execute user acquisition strategies across in‑app and social media channels
• Manage, analyze, and optimize advertising campaigns to ensure maximum ROI
• Collaborate with creative teams on the production and testing of ad creatives
• Work with data teams to align campaign strategies with business goals
• Scale campaigns across multiple markets, with a focus on Asia
• Stay on top of industry trends, tools, and best practices to drive innovation
• Be ready to thrive in a fast‑paced and slightly chaotic start‑up environment

Who You Are

• Passionate about fintech and mobile applications
• Curious, adaptable, and not afraid of experimenting
• A team player who thrives in collaborative and dynamic environments
• Ready to face challenges with a proactive and problem‑solving mindset

Your Experience

• 2+ years of experience as a User Acquisition Manager in IT or fintech companies
• Hands‑on experience with social media networks (e.g., Facebook Ads, TikTok Ads)
• Practical knowledge of in‑app advertising networks (e.g., Mintegral, Unity, AppLovin, Liftoff, Moloco, Vungle, Chartboost) is a strong advantage
• Familiarity with analytics tools (GA, Looker, Amplitude, Tableau) and/or MMPs (Adjust, Appsflyer, Kochava, Branch) is desirable
• English proficiency at Intermediate level (B1) or above

What We Are Offering

• Competitive salary (negotiable depending on the candidate’s level)
• Share options
• We are still a start‑up, so more benefits are on the way