App User Acquisition Manager

23 Broadway; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Career growth opportunities

Annual salary revisions

High-impact campaigns

Job summary

23 Broadway is looking for an App User Acquisition Manager in Greater London to drive successful paid user acquisition campaigns across platforms like Google and Apple. The ideal candidate will have over 3 years of digital marketing experience, strong analytical skills, and excellent communication abilities. This role involves managing significant campaign budgets and requires a passion for performance marketing. Join a collaborative environment with ample career growth opportunities and annual salary revisions.

Qualifications

• 3+ years proven experience in digital marketing with a mobile platform focus.
• Strong analytics and reporting skill set.
• Excellent communication and interpersonal skills.
• Experience in executing performance marketing strategies.
• Very good spoken and written English.
• Ability to thrive in a fast-paced environment.
• Prior experience in the gambling industry is a plus.

Responsibilities

• Plan, manage and scale UA campaigns across multiple platforms.
• Support the User Acquisition Lead in performance marketing strategies.
• Hit revenue growth targets within ROAS goals.
• Collaborate with design teams to produce advertising content.
• Coordinate with stakeholders to execute innovative ideas.
• Analyze and report on campaign performance.

Skills

Digital marketing experience

Mobile marketing platforms

Analytics and reporting skills

Communication skills

Performance marketing strategies

Adaptability

Gambling industry knowledge

Tools

Adjust

AppsFlyer

Job description

23 Broadway is a growth platform providing AI-powered user acquisition financing focusing on the gaming industry. By combining capital, advanced technology, and deep performance marketing expertise, we help partners scale their user acquisition efforts efficiently and unlock new growth opportunities.

You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our partners. We provide above‑market‑rate compensation and unique opportunities to develop your skill set.

Joining our User Acquisition team as a App User Acquisition Manager you will be given challenging work and guidance needed to build your digital marketing toolbox.

How You Can Make an Impact:

• Plan, manage and scale paid UA campaigns across Google UAC, Apple Search Ads, Meta, Tiktok and mDSPs
• Support the User Acquisition Lead in crafting and implementing comprehensive performance marketing strategies.
• Hit revenue growth targets within ROAS goals, while managing seven‑figure campaign budgets.
• Collaborate with internal and external design teams to produce unique advertising content.
• Collaborate with channel partners to fully leverage platform capabilities and stay ahead of new features and best practices.
• Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.
• Execute, optimize, analyze and report on campaign performance across digital ad platforms.
• Gain expertise in the North American gambling market while collaborating with a diverse team of experts.

We Are Looking For:

• 3+ years proven experience in digital marketing with a strong focus on mobile marketing platforms (Google, Apple Search, Meta, TikTok, Moloco, Liftoff)
• Strong analytics and reporting skill set.
• Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
• Experience in developing and executing performance marketing strategies, with a track record of driving revenue growth.
• Very good spoken and written command of the English language.
• Adaptability and ability to thrive in a fast‑paced environment.
• Prior experience in the gambling industry will be considered a plus.

Experience with the following is an advantage:

• Adjust or AppsFlyer;
• Managing 7 figure monthly budgets.

What We Offer:

• Career growth opportunities as the team develops.
• Lead high-impact campaigns fueled by 7 figure monthly budgets.
• Annual salary revisions.

Ready to Make an Impact?

If you are passionate about performance marketing and eager to work in a collaborative environment, we’d love to hear from you! Please send us your resume. Only shortlisted candidates will be contacted for an interview. Thank you for your understanding.