In-App Media Buyer

Jobgether; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Fully remote work

Advertising infrastructure access

In‑house creative support

Advanced analytics

Flexible benefits program

International environment

Full-time employment

Job summary

Jobgether, on behalf of a partner company, is seeking an in-app media buyer based in the United Kingdom to drive user acquisition for iOS and Android WebView games in the iGaming vertical.

You will manage budgets, optimize ROAS, run experiments with Unity Ads, Kayzen, and Moloco, and work with creators, data analysts, and developers to scale profitable campaigns in a fast-paced, international environment.

Qualifications

• At least 1 year of hands‑on in-app advertising in iGaming.
• Experience running campaigns on Unity Ads, Kayzen, or Moloco for European markets.
• Ability to manage daily budgets of $1,500+ and scale campaigns while controlling costs.
• Strong understanding of in-app user acquisition and WebView apps in iGaming.
• Analytical mindset with comfort in performance metrics and cohort analysis.
• Proven track record of optimizing deposits, profitability, and scalable campaigns.
• Creative thinking to develop non‑standard ad concepts with designers.
• Experience designing and interpreting A/B tests to improve performance.
• Revenue‑focused with ROAS orientation considering initial and future deposits.
• Data‑driven decision making with analytics tools.
• Proactive, collaborative, and able to work across international teams.

Responsibilities

• Plan, launch, and manage in‑app campaigns for iOS and Android WebView in iGaming.
• Manage campaigns across Unity Ads, Kayzen, and Moloco; identify profitable traffic sources and scale.
• Oversee daily budgets of at least $1,500; optimize spend and efficiency.
• Monitor campaign metrics and optimise ROAS and deposits over time.
• Collaborate with designers to develop innovative creatives and offers.
• Design and run structured A/B tests across creatives and configurations.
• Use cohort analysis to understand user behavior and drive growth.
• Work with cross‑functional teams to improve campaign execution and analytics.

Skills

In-app advertising

iGaming

Unity Ads

Kayzen

Moloco

Budget management

A/B testing

Data analysis

ROAS optimization

Cohort analysis

Collaboration

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an In-App Media Buyer based in United Kingdom.

The In-App Media Buyer will drive user acquisition and campaign performance for iOS and Android WebView applications within the iGaming industry. This role focuses on high-potential European markets, primarily Tier-1 and Tier-2 GEOs, using leading in-app advertising platforms to acquire valuable users. You will manage substantial advertising budgets, optimize campaign performance, and develop data-driven strategies to improve acquisition efficiency and return on ad spend. Working closely with creative specialists, you will experiment with innovative ad concepts and offer combinations to attract high-quality players. You will leverage A/B testing, performance metrics, and cohort analysis to understand user behavior and maximize long-term revenue. With dedicated technical infrastructure, in-house app development, and comprehensive analytics, you will have the tools to test, scale, and refine your campaigns. This is an exciting opportunity for a performance-driven media buying professional who thrives in a fast-paced environment and enjoys turning data into measurable business growth.

Accountabilities

• In-App Campaign Management: Plan, launch, and manage advertising campaigns for iOS and Android WebView applications within the iGaming vertical, focusing primarily on Tier-1 and Tier-2 European markets.
• Paid Traffic Acquisition: Manage campaigns across in-app advertising networks, particularly Unity Ads and Kayzen, while leveraging relevant experience with platforms such as Moloco to identify and scale profitable traffic sources.
• Budget Management and Scaling: Oversee daily advertising budgets of at least $1,500, optimizing spend allocation and scaling campaigns while maintaining acquisition efficiency and profitability.
• Campaign Performance Optimization: Monitor key performance indicators, analyze relationships between campaign metrics, and implement optimization strategies to control deposit acquisition costs and improve overall campaign performance.
• Creative Strategy and Testing: Collaborate with designers to develop distinctive creative concepts and unconventional combinations of advertising creatives and offers. Evaluate how creative approaches influence player acquisition quality and campaign outcomes.
• A/B Testing and Experimentation: Design and execute structured A/B tests across creatives, offers, and campaign configurations to identify winning combinations and support continuous performance improvement.
• Revenue and ROAS Optimization: Optimize campaigns based on return on ad spend (ROAS), considering not only initial deposits but also subsequent deposits and the longer-term value of acquired players.
• Data Analysis and Cohort Monitoring: Use performance analytics and cohort analysis to assess user behavior, evaluate acquisition quality, identify trends, and make informed decisions about campaign scaling and budget allocation.
• Cross-Functional Collaboration: Work closely with creative, technical, and analytics teams to improve campaign execution, test new opportunities, and maximize the effectiveness of the available advertising and application infrastructure.

Requirements

• Relevant Experience: At least one year of hands-on experience launching and managing in-app advertising campaigns within the iGaming industry.
• Recent Platform Expertise: Practical experience within the last six months running campaigns targeting Tier-1 and Tier-2 European markets through at least one of the following platforms: Unity Ads, Kayzen, or Moloco.
• Budget Management: Proven experience managing advertising budgets of $1,500 or more per day, with the ability to scale campaigns while maintaining control over performance and acquisition costs.
• In-App Advertising Knowledge: Strong understanding of in-app user acquisition, WebView applications, campaign structures, and the specific dynamics of paid traffic in the iGaming vertical.
• Analytical Skills: Confidence working with numerical data and performance metrics, including the ability to understand how key indicators interact and identify the factors influencing campaign results.
• Performance Optimization: Demonstrated ability to optimize deposit acquisition costs, improve campaign profitability, and make informed scaling decisions based on performance data.
• Creative Thinking: Ability to develop non-standard creative and offer combinations in collaboration with designers, with an understanding of how advertising concepts can influence user engagement and player quality.
• Testing Methodologies: Practical experience designing, running, and interpreting A/B tests to validate hypotheses and improve advertising performance.
• Revenue-Focused Mindset: Understanding of ROAS optimization and the importance of evaluating both initial deposits and subsequent revenue when assessing campaign effectiveness.
• Data-Driven Decision-Making: Familiarity with analytics tools and cohort analysis, with the ability to translate findings into actionable campaign improvements.
• Collaboration and Initiative: A proactive, results-oriented approach, strong communication skills, and the ability to work effectively with creative, technical, and analytical teams in a dynamic international environment.

Benefits

• Fully Remote Work: Work remotely from a location that suits you, with the original role listed across Europe.
• Dedicated Advertising Infrastructure: Access to advertising accounts and technical integration support to facilitate campaign execution and optimization.
• App Development Resources: Work with both internally developed and rented applications, providing flexibility for campaign testing and growth.
• In-House Creative Support: Collaborate with a dedicated creative department to develop, test, and refine advertising concepts.
• Advanced Analytics: Benefit from performance tracking that covers initial and subsequent deposits, alongside cohort analysis to support long-term revenue optimization.
• Flexible Benefits Program: Access a benefits cafeteria offering a variety of options tailored to personal and professional needs, including:
• Children's allowance.
• Mental health support.
• Sports and fitness activities.
• Language courses.
• Automotive services.
• Veterinary services.
• Home office setup assistance.
• Dental services.
• Books and stationery.
• Training and professional development compensation.
• Massage services.
• International Environment: Join a global team operating across multiple markets, with opportunities to contribute to ambitious projects in a competitive, technology-driven industry.
• Employment Type: Full-time position.

We appreciate your interest and wish you the best!