Head of User Acquisition — Mobile Growth

The Game Scientist; Royal Leamington Spa; Remote; GBP 75,000 - 95,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

On-site gym

Dog-friendly office

LinkedIn Learning access

Free snacks and drinks

Flexible/core hours

Free parking

Job summary

Kwalee’s Leamington Spa studio is seeking a Senior User Acquisition Manager to lead UA across our mobile portfolio. You will shape strategy, grow and mentor a UA team, and ensure profitable scale for live hits and new titles.

You’ll own targets with analytics support, drive creative testing, collaborate with marketing and product, and push for efficiency and impact across campaigns in a hands-on role.

Qualifications

• Senior UA experience in mobile games with profitable scale across ad networks and social channels.
• Experience leading or mentoring UA Managers.
• Strong grasp of ROAS, payback, LTV and cohort analysis in a privacy-first world.
• Love of creative testing and knowing what makes an ad win on channels.
• Excellent commercial judgment: explain every budget decision in pounds.
• Comfortable with campaigns, spreadsheets and BI tools.
• Clear, confident communicator who persuades with evidence.

Responsibilities

• Steer portfolio UA strategy across games and channels, optimizing spend for profitability.
• Grow and coach the UA team; assign clear ownership for each game.
• Identify games with scale potential and move quickly when ROAS declines.
• Collaborate with analytics to maintain tight LTV/payback targets.
• Partner with creative and analytics to test and scale fresh ads continuously.
• Run market tests for new game ideas to spot winners early.

Skills

Senior UA experience

Leadership

ROAS/LTV analysis

Creative testing

Budget judgment

Hands-on campaigns

BI tools

Tools

BI Tools

Job description

Kwalee’s Leamington Spa studio is seeking a Senior User Acquisition Manager to lead UA across our mobile portfolio. You will shape strategy, grow and mentor a UA team, and ensure profitable scale for live hits and new titles.

You’ll own targets with analytics support, drive creative testing, collaborate with marketing and product, and push for efficiency and impact across campaigns in a hands-on role.