User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Derby; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in mobile gaming is seeking a User Acquisition Manager to lead their marketing efforts. You will manage effective campaigns to acquire players for their games, working closely with teams to drive growth. This role requires significant experience in mobile user acquisition and a strong analytical mindset.

Qualifications

• 3-5 years of UA experience in mobile games.
• Proven success with performance campaigns at scale.
• Experience with analytics tools.
• Familiar with casual mobile games.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS.
• Own budgets and collaborate with creative teams.

Skills

Analytical skills

Campaign management

Cross promotions

Budget management

Tools

SQL

Excel

Adjust

Appsflyer

Job description

Social network you want to login/join with:

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Client:

Skillsearch

Location:

derby, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer