User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Chesterfield; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A gaming company is seeking a User Acquisition Manager to lead their marketing efforts for F2P mobile games. This hybrid position involves optimizing campaigns across platforms, managing budgets, and collaborating with teams to ensure successful player acquisition. Candidates should have a strong analytical background and experience in performance marketing.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Experience with analytics and mobile game monetization.

Responsibilities

• Plan, launch, and optimize user acquisition campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, LTV.
• Collaborate with creative teams for ad testing and iterations.

Skills

Analytical skills

Performance campaign management

User acquisition

Collaboration

Testing and iteration

Tools

Adjust

Appsflyer

Excel

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, chesterfield

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Client:

Skillsearch

Location:

chesterfield, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer