User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading gaming company in Birmingham is seeking a User Acquisition Manager to drive marketing efforts for their mobile games. This hybrid role requires managing impactful campaigns, analyzing performance metrics, and collaborating with various teams to ensure profitable growth. Ideal candidates will have 3-5 years of experience in mobile gaming user acquisition, demonstrating strong analytical skills and proven campaign management experience.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Experience with casual mobile games and analytical tools.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills

Campaign management

Optimization

Tools

Excel

SQL

Adjust

Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, birmingham

col-narrow-left

Client:

Skillsearch

Location:

birmingham, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer