User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Stoke-on-Trent; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading company in the mobile gaming industry is seeking a User Acquisition Manager in Stoke-on-Trent. This role involves leading paid marketing efforts, optimizing user acquisition campaigns, and collaborating with product, analytics, and marketing teams. Ideal candidates will have 3-5 years of mobile gaming experience and strong analytical skills.

Qualifications

• 3 - 5 years of UA experience in mobile games.
• Proven success in managing performance campaigns.
• Familiarity with analytics tools and casual mobile games.

Responsibilities

• Plan, launch, and optimize user acquisition campaigns.
• Analyze campaign performance with metrics like CPI and ROAS.
• Collaborate with creative teams for ad creatives.

Skills

Analytical skills

Campaign management

Performance marketing

Tools

Excel

SQL

Adjust

Appsflyer

Job description

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User Acquisition Manager - F2P Mobile Games, stoke-on-trent

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Client:

Skillsearch

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer