User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Shrewsbury; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading company seeks a User Acquisition Manager to spearhead paid marketing for mobile games. This hybrid role based in Shrewsbury involves managing key campaigns and collaborating across teams. Ideal candidates have significant experience in mobile game marketing, strong analytical skills, and a proven track record in campaign management.

Qualifications

• 3-5 years of hands-on experience in user acquisition for mobile games.
• Proven success managing large performance campaigns.
• Strong familiarity with analytics tools.

Responsibilities

• Plan, launch, and optimize user acquisition campaigns across multiple channels.
• Analyze performance using KPIs like CPI, ROAS, and LTV.
• Collaborate with creative teams for ad creatives.

Skills

Analytical skills

Campaign management

User acquisition

Marketing strategies

Tools

Adjust

Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, Shrewsbury

Client: Skillsearch

Location: Shrewsbury, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who is looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics, and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer