Enable job alerts via email!

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Maidstone

Hybrid

GBP 40,000 - 60,000

Full time

Yesterday
Be an early applicant

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

A well-known gaming client in Maidstone seeks a User Acquisition Manager for F2P mobile games. The role involves leading paid marketing efforts, managing impactful campaigns, and collaborating closely with product and analytics teams to drive growth. Ideal candidates will have 3-5 years of relevant experience and a deep understanding of performance marketing in mobile gaming.

Qualifications

  • 3 - 5 years of hands-on user acquisition experience in mobile games.
  • Proven track record managing performance campaigns at scale.
  • Strong analytical skills with Excel or SQL.

Responsibilities

  • Plan, launch, and optimize user acquisition campaigns across multiple channels.
  • Analyze campaign performance using KPIs like CPI and ROAS.
  • Collaborate with teams to test and iterate ad creatives.

Skills

Analytical skills
Campaign management
Performance marketing

Tools

Adjust
Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, maidstone

col-narrow-left

Client:

Skillsearch

Location:

maidstone, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

  • Plan, launch, and optimize UA campaigns across multiple channels
  • Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
  • Own channel-level budgets and deliver efficient spend outcomes
  • Collaborate with creative teams to test and iterate ad creatives

Requirements:

  • 3 - 5 years of hands-on UA experience in mobile games
  • Proven success managing performance campaigns at scale
  • Strong analytical skills with Excel, campaign dashboards, or SQL
  • Experience with casual mobile games
  • Cross promotions, working with monetisation and live ops teams
  • Experience with analytics
  • Familiarity with tools such as Adjust and Appsflyer
Get your free, confidential resume review.
or drag and drop a PDF, DOC, DOCX, ODT, or PAGES file up to 5MB.

Similar jobs

User Acquisition Manager - F2P Mobile Games

Skillsearch

London

Hybrid

GBP 40,000 - 70,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Hounslow

Hybrid

GBP 40,000 - 60,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Brighton

Hybrid

GBP 35,000 - 55,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Basildon

Hybrid

GBP 50,000 - 70,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Dartford

Hybrid

GBP 45,000 - 70,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Crawley

Hybrid

GBP 40,000 - 60,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Bedford

Hybrid

GBP 40,000 - 60,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Chelmsford

Hybrid

GBP 40,000 - 70,000

Yesterday
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

London

Hybrid

GBP 40,000 - 70,000

Yesterday
Be an early applicant