User Acquisition Manager

Prime Insights; United Kingdom; Remote; GBP 80,000 - 120,000; Full time

Job summary

A fast-growing company is seeking a VP of Marketing to lead user acquisition efforts across paid social platforms. This role requires strong analytical skills and experience in campaign optimization. Join a remote-first team with high ownership and growth potential.

Benefits

Remote-first, async-friendly team culture

High ownership, low bureaucracy

Work on products used by millions

Qualifications

• 3+ years running Paid Social campaigns at scale.
• Proven track record optimizing for ROAS.

Responsibilities

• Own and scale Paid Social UA campaigns across Meta and TikTok.
• Collaborate with ASO and creative teams for campaign optimization.

Skills

Analytical Skills

Creative Development

Performance Optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Excel

Job description

3 days ago Be among the first 25 applicants

Direct message the job poster from Prime Insights

VP of Marketing - Prime Insights | App Growth

Location: Remote

Department: Marketing

Reports To: Growth & Data Lead

Type: Full-time

About Prime Insights

Prime Insights is a fast-growing US-based company that connects millions of users to rewarding market research surveys through our proprietary panel technology. We’re redefining how survey apps engage users with strong incentives, slick user experiences, and global scale. Our apps already reach millions, and we’re just getting started.

Role Overview

We’re looking for a Senior Paid Social UA Manager to lead growth across Meta, TikTok, and emerging paid social platforms. You’ll own performance from creative testing to budget scaling, blending data-driven thinking with a sharp eye for creatives that convert. You’ll work closely with ASO, creative, and data teams to scale our UA campaigns.

This is a hands-on, high-impact role. We move fast, and you’ll be expected to work with autonomy.

Key Responsibilities

• Own and scale Paid Social UA campaigns across Meta and TikTok, with full responsibility for strategy, execution, and performance.
• Develop and manage full-funnel campaigns — from creative testing and audience segmentation to budget planning and bidding optimization.
• Collaborate closely with ASO and creative teams to design and optimize Custom Product Pages (CPPs) that align with channel messaging and user intent.
• Launch and localize user acquisition campaigns for a global audience across multiple languages and regions.
• Take full ownership of creative development for Paid Social, from concept to production, working alongside our Creative Director to ensure a constant flow of high-performing assets.
• Oversee tracking and performance monitoring across both the MMP and back-end systems, ensuring campaigns are profitable.
• Share performance insights and creative learnings with the wider UA, ASO, and product teams to inform broader growth strategies.
• Maintain end-to-end ownership of your channels — including creative direction, campaign strategy, and performance analysis — with full autonomy and accountability.
• Stay on top of competitor trends and drive a steady stream of creative ideation and testing. A deep understanding of what makes creatives convert is essential to success in this role.

Requirements

• 3+ years running Paid Social campaigns at scale (ideally in mobile apps, survey/rewarded apps, or gaming).
• Proven track record optimizing for ROAS and/or downstream performance (not just CPI).
• Deep experience with Meta Ads Manager and TikTok Ads Manager.
• Bonus: Experience with Unity, Applovin, Ironsource or programmatic DSPs.
• Strong analytical skills — you’re comfortable in Excel/Sheets, MMP dashboards, and cohort reporting.
• Experience working with creatives — from briefing and iteration to interpreting performance data.
• Practical, self-starter mindset. You’ll have ownership and are expected to move fast and deliver results.
• Fluent English; other languages are a plus.

Why Join Us?

• Remote-first, async-friendly team culture
• High ownership, low bureaucracy
• Work on products used by millions
• We’re scaling fast - strong potential to grow.

How to Apply:

Use the Easy Apply button.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Market Research

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