Senior User Acquisition Manager, Tencent Games

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative and dynamic company is seeking a skilled User Acquisition Manager to lead global advertising efforts for console and PC games. This role involves overseeing the creative design and production of user acquisition materials, ensuring effective deployment across various channels. With a strong focus on data-driven strategies, you will collaborate with international teams to enhance user growth and optimize advertising efficiency. If you are passionate about gaming and have a proven track record in user acquisition, this is an exciting opportunity to make a significant impact in a thriving industry.

Qualifications

• 5+ years of experience in user acquisition for console or PC games.
• Strong data analysis skills to drive advertising efficiency.

Responsibilities

• Oversee global advertising paid media for console and PC games.
• Generate advertising material concepts and execute creative solutions.

Skills

User Acquisition (UA) Deployment

Data Analysis

Creative Content Development

Advertising Efficiency Metrics

Fluency in English

Job description

Job Description

Responsibilities:

• Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
• Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
• Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
• Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.

Requirements:

• Over 5 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
• Experience in global game channel deployment and user growth, or experience related to overseas application growth.
• Data-driven mindset, with experience and ability in data analysis.
• Creative content ability, with experience in game creativity and execution.
• Fluent in English to work.