Used Car Sales Controller - Gravesend Ford

Allen Motor Group; Gravesend; On-site; GBP 31,000 - 37,000; Full time

Benefits offered by this job

Company car

30 days holiday + bank holidays

Discounts on MOTs servicing parts

Life assurance

Training and progression

Prizes and exclusive experiences

Job summary

Allen Motor Group in Gravesend is seeking a Used Car Sales Controller for our Ford dealership. You will lead the used-car operation, structure deals, coach the team and maximise profitability while ensuring an exceptional customer experience.

A basic salary of £34,000 is offered for a full-time, five-day week. Reporting to the Sales Manager, you will drive performance across used vehicle sales, finance and profitability, with responsibilities for deal control, coaching, and delivering compliant,

Qualifications

• Experience in automotive sales leadership and managing used-car deals.
• Strong negotiation and deal-structuring skills.
• Proven ability to drive profitability while delivering excellent customer service.
• Understanding FCA compliance and financial products is essential.
• Ability to coach and develop a sales team to hit targets.

Responsibilities

• Drive sales performance and exceed targets for units, profitability and finance penetration.
• Control and structure deals to maximise profitability and compliance.
• Support and develop the sales team with guidance and hands-on coaching.
• Engage with customers, negotiate confidently and convert enquiries to sales.
• Lead part-exchange appraisals and ensure vehicles are valued appropriately.
• Promote finance and insurance products in a compliant manner.
• Deliver an exceptional, professional customer buying journey.
• Maintain standards per Allen Motor Group policies and legislation.
• Keep up-to-date with vehicle specifications and market trends.

Skills

Deal stacking

Deal closing

Negotiation

FCA compliance

Team coaching

Target achievement

Product knowledge

Customer service

Job description

Are you an experienced automotive sales professional ready to take the next step in your career? Do you have a passion for used cars, a talent for closing deals and the drive to get the very best out of a sales team?

Allen Motor Group are looking to recruit a Used Car Sales Controller to join our Ford dealership in Gravesend. This is an exciting opportunity for a commercially minded individual to play a key role in the success of our used car operation, supporting the sales team, maximising profitability and ensuring every customer receives an exceptional buying experience.

Reporting to the Sales Manager, you will be at the heart of the sales process, helping to structure and control deals, coach and motivate the team, and drive performance across used vehicle sales, finance and profitability. This is offered on a full time 5 day a week, permanent basis, with a basic salary of £34,000.

If you thrive in a fast-paced dealership environment and enjoy combining commercial awareness with outstanding customer service, this could be the perfect next move for you!

Why Allen Motor Group?

At Allen Motor Group, we believe in rewarding our people and helping them build successful, long-term careers. Alongside a competitive salary and bonus structure, you will benefit from:

• Company-provided vehicle
• 30 days’ holiday, including bank holidays, with additional entitlement increasing with length of service
• Fantastic discounts on MOTs, servicing and parts
• Life assurance from day one
• Full training and support to develop and progress your career
• High-achiever prizes and exclusive experiences

What We’re Looking For

We are looking for an ambitious and commercially driven individual with previous experience in an automotive sales controller, business manager or transaction manager role, ideally within a franchised dealership.

You will have the confidence to take control of deals, support your team and deliver results while keeping the customer experience at the forefront of everything you do.

Ideally, you will have:

• Strong experience in deal stacking, deal control and maximising profitability
• A proven ability to negotiate with customers, overcome objections and close sales
• Experience in delivering finance and insurance products, with a strong understanding of FCA compliance
• Excellent communication, relationship-building and interpersonal skills
• The ability to motivate, support and develop a sales team
• A strong commercial mindset and a passion for achieving and exceeding targets
• Excellent product knowledge and an understanding of the used car market
• A full UK driving licence

Your Key Responsibilities

As Used Car Sales Controller, you will play a vital role in driving the performance of the dealership, with responsibilities including:

• Driving sales performance: Supporting the team to achieve and exceed targets for sold units, profitability and finance penetration.
• Controlling and structuring deals: Ensuring deals are professionally managed, commercially sound and maximise opportunities for the business.
• Supporting and developing the sales team: Providing guidance, encouragement and hands-on support throughout the sales process.
• Getting involved in the action: Working directly with customers, negotiating confidently and helping to convert enquiries into successful sales.
• Maximising used car opportunities: Carrying out part-exchange appraisals and ensuring vehicles are valued appropriately.
• Promoting finance and insurance products: Identifying suitable opportunities while ensuring all sales are conducted responsibly and in line with FCA requirements.
• Delivering an exceptional customer experience: Ensuring every customer receives a professional, transparent and enjoyable buying journey.
• Maintaining compliance: Ensuring all deals and processes meet Allen Motor Group standards, manufacturer requirements and relevant legislation.
• Building product knowledge: Keeping up to date with vehicle specifications, market trends and the latest sales opportunities.

Ready to Drive Your Career Forward?

At Allen Motor Group, we are committed to creating an inclusive workplace where everyone is valued, supported and encouraged to succeed. We welcome applications from all backgrounds and believe that great people are at the heart of a successful business.

If you have the experience, commercial drive and enthusiasm to make a real impact at Gravesend Ford, we want to hear from you.