UK - Senior Paid Social Account Manager

Incubeta; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A digital marketing agency in Greater London seeks a Senior Paid Social Account Manager to lead campaign development and strategy for top clients. You will drive performance, manage a team, and collaborate with various channels to enhance client growth. Ideal candidates will have 4–6 years in Paid Social and experience managing significant budgets. The company offers competitive salaries and a flexible benefits package.

Benefits

Performance-related bonuses

Credit-based benefits package

Healthcare options

Gym memberships

Qualifications

• 4–6 years of hands-on experience in Paid Social.
• Proven experience managing Paid Social budgets of £1m+ annually.
• Comfortable owning full-funnel campaigns.

Responsibilities

• Act as primary contact for Paid Social across client portfolio.
• Lead development of Paid Social strategies.
• Oversee accounts to ensure campaign execution.
• Manage and mentor an Account Executive.
• Manage and mentor an Account Executive.
• Identify new technology and partnership opportunities.
• Support new business pitches.

Skills

Paid Social experience

Budget management

Platform expertise

Commercial awareness

Full-funnel campaign ownership

Collaborative team player

Communication skills

Experience with retail/e-commerce clients

Job description

Job Overview

As a Senior Paid Social Account Manager, you’ll partner with some of our biggest and most exciting clients - leading end-to-end campaign development, driving innovation, and delivering work of the highest standard. You’ll also play a key role in developing junior talent, supporting an Account Executive as they grow and ensuring they’re set up for success.

This is an opportunity to work at the forefront of paid media. While Paid Social will be your core focus, you’ll also collaborate closely with our Paid Search and Programmatic teams to build holistic multi-channel strategies. You’ll gain valuable exposure to SEO, Affiliates and even brands running ATL activity - helping you build a truly integrated skill set.

You’ll be instrumental in shaping account strategy: identifying opportunities for growth, crafting future-focused roadmaps alongside our Client Directors, and driving performance across your portfolio. You’ll also contribute to the continued development of our Social team - supporting with recruitment, team culture, and new business opportunities.

We’re committed to your development, too. Whether you’re testing platform Betas, experimenting with emerging strategies, leading cross-channel projects with Meta, or helping build in-house tech tools, we’ll give you the space to innovate, evolve, and step into future leadership roles.

Key Responsibilities

• Act as the primary point of contact for Paid Social across your client portfolio

• Lead the development of Paid Social strategies rooted in performance and innovation

• Oversee your accounts to ensure campaigns are executed to the highest standard

• Contribute to the evolution of our Paid Social best practices, testing frameworks, and processes

• Work collaboratively with internal teams to deliver coordinated, multi-channel client strategies

• Manage and mentor an Account Executive, supporting their progression and day-to-day delivery

• Identify opportunities to leverage new technologies, tools, and third-party partners

• Support new business pitches and proposal development

Key Skills & Experience

• 4–6 years of hands‑on experience in Paid Social, with a strong passion for the channel

• Proven experience managing Paid Social budgets of £1m+ annually

• Platform expertise across Meta, TikTok, Snapchat, Pinterest, and other major social networks

• Strong commercial awareness, with the ability to spot growth opportunities for clients and the agency

• Comfortable owning full‑funnel campaigns and driving performance for a variety of clients

• Interest in broadening your knowledge across channels such as SEO, Paid Search, Display, and Amazon

• A collaborative, enthusiastic team player with excellent communication skills

• Experience working with retail and e‑commerce clients

Our Package

Salary

Incubeta pays industry benchmark salaries. Salaries are reviewed regularly and can increase as you progress along your career path. We also offer additional performance‑related bonuses, meaning our total compensation is highly competitive.

Benefits

We offer a credit‑based benefits package that allows you to choose from a wide range of options, including healthcare, additional pension contributions, gym memberships and more.

Policies

Our policies are forward‑thinking and industry‑leading, and they play a major role in shaping our outstanding culture. You can view a few of them here.

Learning and Development

We have an in‑house team of learning specialists who will support your onboarding and continued development. As a minimum, you’ll have a forward‑looking development review every six months to discuss your career goals, with our L&D team on hand to help you achieve them.

What to do next

If you like what you’ve read, hit the ‘Apply’ button - we look forward to receiving your application.

Our unique hiring process

We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

If you are shortlisted, we’ll invite you to the next stage, which typically includes two or three interviews.

We love giving feedback, and you’ll be kept well informed throughout the application process.