UK Regional Sales Manager: Independent Retail Growth

Advocate Group; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

Advocate Group is seeking a commercially driven Regional Sales Manager in Birmingham to manage and develop a key UK territory within the consumer durables sector. This role requires proficiency in both account management and new business development, as well as strong commercial acumen. The ideal candidate will have a proven track record in regional sales or key account management, with excellent negotiation and relationship-building skills. A full UK driving license is required, along with a willingness to travel extensively across the region.

Qualifications

• Proven track record in regional sales or key account management, ideally within consumer durables or FMCG.
• Confident negotiator with strong influencing and stakeholder management skills.
• Ability to identify and convert new business opportunities.

Responsibilities

• Managing and developing a defined UK regional territory across the independent retail channel.
• Driving sustainable sales growth and margin performance across key accounts.
• Building and maintaining strong relationships with independent retailers.

Skills

Regional sales management

Key account management

Negotiation skills

Analytical skills

Relationship building

Job description

Advocate Group is seeking a commercially driven Regional Sales Manager in Birmingham to manage and develop a key UK territory within the consumer durables sector. This role requires proficiency in both account management and new business development, as well as strong commercial acumen. The ideal candidate will have a proven track record in regional sales or key account management, with excellent negotiation and relationship-building skills. A full UK driving license is required, along with a willingness to travel extensively across the region.