UK Regional Openings Marketing Lead

Popeyes Louisiana Kitchen; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading fast-food brand in the UK is seeking a Senior Marketing Manager to oversee marketing strategies for new restaurant openings and regional campaigns. The ideal candidate will have over 7 years of experience in marketing, with a focus on high-impact launches and multi-channel strategies. Responsibilities include managing agencies, building community relationships, and ensuring top-quality campaign execution. This role offers a competitive salary, bonuses, and various benefits including private healthcare and generous holiday allowance.

Benefits

Competitive salary + bonus scheme

Private healthcare

33 days holiday

Cycle to work scheme

Gym discounts

Qualifications

• 7+ years in marketing, focusing on openings or new market launches.
• Proven record of impactful launches at scale.
• Experience with managing agencies and stakeholders.

Responsibilities

• Lead all marketing for new restaurant openings.
• Plan and execute regional campaigns.
• Create high-impact multi-channel campaigns.
• Manage agencies and cross-functional teams.
• Build community relationships for long-term loyalty.
• Review performance and develop team.

Skills

Project management

Performance analysis

Stakeholder management

Communication

Job description

A leading fast-food brand in the UK is seeking a Senior Marketing Manager to oversee marketing strategies for new restaurant openings and regional campaigns. The ideal candidate will have over 7 years of experience in marketing, with a focus on high-impact launches and multi-channel strategies. Responsibilities include managing agencies, building community relationships, and ensuring top-quality campaign execution. This role offers a competitive salary, bonuses, and various benefits including private healthcare and generous holiday allowance.